Oct 09, 2025 Visit Boerne Advisory Board

REGGAE, IT'S IN JAMAICA.

[00:00:01]

THAT WHAT? DON'T WORRY.

EVERYTHING WILL BE ALL RIGHT.

THAT'S RIGHT.

I'M

[1. CALL TO ORDER – 4:00 PM]

I DO, I DO WANNA NOTE THAT WE HAVE A QUORUM PRESENT AND, UH, WITH FIVE DIRECTORS HERE.

AND, UH, LARRY, I'M ASSUMING IS A SAFE ASSUMPTION THAT ALL PROPER NOTICES WERE POSTED IN ACCORDANCE WITH OUR REQUEST.

YES, THEY WERE.

ALRIGHT, VERY GOOD.

WELL, AT THIS POINT, ARE THERE ANY, UH, PERTINENT ANNOUNCEMENTS THAT I NEED TO MAKE OTHER THAN, I KNOW WE'RE GONNA TALK ABOUT IT LATER, BUT I DO WANNA START OFF WITH TREMENDOUS CONGRATULATIONS TO YOU.

THANK YOU VERY MUCH FOR NOT ONLY YOUR HARD WORK, BUT YOU'RE BEING RECOGNIZED BY THE TEXAS TOURISM AWARDS FOR THE MARIAN ZURICH.

MARIAN ZURICH ZURICH, YES.

SHE WAS THE, UH, DIRECTOR OF, UH, VISIT SAN ANGELO FOR MANY YEARS, AND SHE, ALONG WITH THREE OTHER PEOPLE, STARTED THE TEXAS ASSOCIATION OF CONVENTION VISITORS BUREAU.

SHE PASSED AWAY IN 2017, AND AT THAT TIME THEY CHANGED AN AWARD THAT THEY DIDN'T GIVE AWAY ALL THE TIME, AND THEY STILL DON'T IN HER NAME, MARYANNE ZURICH.

AND THERE'S A WHOLE LITANY OF THINGS THAT YOU HAVE TO DO AND MEET AND WHAT HAVE YOU.

SO JEANETTE AND I WERE AT THE CONFERENCE IN FORT WORTH AND I WAS QUITE SURPRISED.

THEY DON'T, THEY DON'T TELL ANYBODY WHO'S GETTING IT.

AND THE GUY NEXT TO ME SAID THAT, GOD, IT SOUNDS A LOT LIKE YOU.

AND I GO, YEAH, I KNOW, RIGHT? .

AND SO I WAS REALLY SURPRISED.

REALLY, REALLY PLEASED.

SHE CALLED IT THAT, THAT INTUITION, RIGHT? YEAH.

BUT THANK YOU.

IT, UH, IT WAS VERY NICE.

WELL, WE CERTAINLY KNOW WHAT A TREMENDOUS, UH, ASSET YOU ARE.

WELL, THANK YOU FOR THE EFFORTS HERE, BUT, UH, THANK YOU.

IT'S NICE TO SEE THAT CELEBRATED ACROSS THE STATE.

MY FRIENDS, WE, UH, THE ONE THING I TOLD 'EM WAS, UH, I'M HAVING THE TIME OF MY LIFE.

IT'S A GREAT PLACE TO LIVE AND A GREAT PRODUCT TO SELL.

AND WE'RE VERY FORTUNATE AND WE LOVE WHAT WE DO.

AND, UH, CLEARLY WE'LL JUST KEEP PLUGGING ALONG THROUGH THE TRIALS AND TRIBULATIONS OF THE ECONOMY.

ALL RIGHT.

VERY DONE.

.

WELL, I, UH, OPEN FOR CITIZENS COMMENTS AND THERE BEING NONE.

WE WILL

[3. APPROVE MINUTES]

YOU SHOULD HAVE RECEIVED A COPY OF THE UNOFFICIAL MINUTES VIA EMAIL FROM JEANETTE.

ARE THERE ANY ADDITION, SUBTRACTIONS, DELETIONS, OR CORRECTIONS TO BE OFFERED? NONE.

NO.

THEN I WOULD ENTERTAIN A MOTION TO APPROVE.

MOTION SECONDED .

SURE, LET'S GO.

I WOULD MOVE TO APPROVE.

AND THEN MOTION.

DULY SECONDED.

.

ALL IN FAVOR SAY AYE.

AYE.

AYE.

ANY OPPOSED? ALL RIGHT, VERY GOOD.

THANK YOU.

YOU HAVE THE FLOOR, SIR.

NEXT SLIDE, PLEASE.

VANA, WHO'S, WHO'S CHANGING? YOU CHANGING OR AM I CHANGING? OKAY, THERE WE GO.

ALRIGHT.

THIS WAS

[a. Fair Market Share Reports - Hill Country Competitive Set - 2nd Quarter Ended June 30, 2025 and Comparative to June 30, 2024]

AND AGAIN, THAT JUST SHOWS HOW WE'RE DOING AGAINST OUR COMPETITIVE SET, WHICH HAS STAYED THE SAME.

AND YOU CAN SEE THAT OUR BERNIE, OUR FAIR SHARE IS 5.84 AND WE DID 6 0 6 0 7.

BANDERA DIDN'T MAKE IT.

FREDERICKSBURG DIDN'T MAKE IT.

KERRVILLE DIDN'T MAKE IT NEW.

BRONZEVILLE DIDN'T MAKE IT, AND SAN MARCUS DID.

THIS IS WHEN THINGS REALLY STARTED GETTING KIND OF TOUGH IN JUNE AND JUNE REALLY HURT A LOT OF PEOPLE.

SO, UH, I WAS PLEASED.

AND AS YOU CAN SEE, THE UH, OCCUPANCY WAS AT 58.86, WHICH WAS DOWN FROM LAST YEAR, BUT IT WAS HIGHER THAN ANYBODY ELSE.

AND, UH, AVERAGE RATE WAS REALLY PRETTY GOOD FOR THAT PERIOD.

WE'VE SEEN IT GO DOWN JUST A LITTLE BIT AND WE'LL TALK ABOUT THAT.

BUT OVERALL, UH, WE CAME OUT ALL RIGHT, AND THEN WE'RE GONNA LOOK AT

[b. Smith Travel Research Overview - 2nd Quarter Ended Jun 30, 2025 and Comparative to June 30, 2024]

AND WE WERE UP, SO, UH, AT THIS POINT WE WERE STILL MOVING IN THE RIGHT DIRECTION.

NEXT, YOU CAN SEE HERE BY, UH, YEAR 22, 23, 24, AND 25.

UH, 25 WERE OCCUPIED.

63.9 AVERAGE RATE DOWN A LITTLE BIT FROM LAST YEAR, WHICH WAS EXPECTED.

AND, UH, THE DEMAND WAS PRETTY HIGH.

AND WE HOPE TO SEE THAT START GROWING HOPEFULLY PRETTY SOON.

NEXT, UH, MEASURING BY JANUARY ONE THROUGH SEPTEMBER 30TH.

AGAIN, UH, OCCUPANCY'S UP AVERAGE RATE, NOT BAD.

IT WAS HANGING IN THERE AND DEMAND IN 94,210 ROOMS WAS A, A GOOD NUMBER.

REVENUE WAS, WAS HIGH.

SO FROM THAT PERIOD WE DID PRETTY, PRETTY WELL.

DID WELL.

UH,

[c. Datafy Traffic Summaries - 2nd Quarter Ended June 30, 2025 and Comparative June 30, 2024]

QUESTIONS.

ANY QUESTIONS? YOU CAN SEE SOME CHANGES IN SOME OF THE THINGS THAT SHE'S GONNA SHOW YOU.

SHE'S KIND OF PARED 'EM DOWN AND MADE 'EM A LITTLE EASIER TO READ AND UNDERSTAND.

HOPEFULLY, HOPEFULLY THAT IS ALWAYS FUN, ISN'T IT? ? UM, SOMETHING THAT WE DID CHANGE, AND I WAS TALKING WITH OUR DATA FIRE REP ABOUT THIS.

UM, WE ARE WE GONNA REMOVE ALL OF THE ONE DAY TRIPS

[00:05:01]

UM, SO KEEP THAT IN THE BACK OF YOUR MIND AS WE'RE LOOKING AT THIS DATA.

UM, SO YOU'LL SEE WE, ALL OF JEANETTE'S REPORTS AND LARRY'S REPORTS NUMBERS ARE KIND OF DOWN.

UM, AND YOU'LL SEE WITH OUR, OUR THREE DAYS AND FIVE DAY TRIPS, THOSE ARE DOWN AND TWO DAY TRIPS AND FOUR DAY TRIPS ARE KIND OF, YOU KNOW, NOTHING WILD AND CRAZY GOING ON.

UM, AND OUR LENGTH OF STAY IS SLIGHTLY DOWN AS WELL.

UM, I DID INQUIRE AS TO WHY WE'RE SEEING A 24.5%, UH, INCREASE IN TOTAL TRIPS AND CHANGES THAT HAVE BEEN MADE IN THE DATA FLY DATA COLLECTION PLATFORM YEAR OVER YEAR.

THEY'RE STARTING TO, UM, GET MORE DEVICES AVAILABLE FOR DATA COLLECTION, UM, AS WELL AS GETTING MORE DATA FROM A VARIETY OF DIFFERENT APPS.

SO IT'S, IT COMPARING YEAR OVER YEAR IS KIND OF TRICKY FOR OUR TRIPS.

UM, SO THAT'S WHAT I KNOW ABOUT THAT.

UM, DO Y'ALL HAVE ANY QUESTIONS ON ANY OF THIS INFORMATION? ARE YOU VIEWING THIS AS A CORRECTION? AS A CORRECTION? SO IS THIS, I GUESS IT WOULD BE A BETTER WAY OF SAYING IT.

SO THE RECOMMENDATION THAT THEY MADE FOR LOOKING AT THESE REPORTS IS TO REALLY LOOK MORE AT VISITOR DAYS RATHER THAN TRIPS.

UM, SOMETHING ELSE THAT HAS BEEN DONE IS THEY HAVE REMOVED WHAT'S CONSIDERED A GAP DAY.

UM, SO LIKE IF YOU CAME ON A, IF YOU SHOWED UP IN MARKET ON A MONDAY AND THEN YOU WEREN'T HERE ON TUESDAY AND THEN YOU SHOWED UP IN MARKET ON A WEDNESDAY IN THE PAST, THEY WERE JUST SORT OF SAYING, OKAY, THAT'S, LET'S REMOVE THAT ONE MYSTERY DAY ON TUESDAY AND CALL THAT ONE TRIP.

NOW THEY'RE CALLING IT TWO TRIPS.

SO OUR TRIPS ARE HIGHER NOW, UM, COMPARED TO BEFORE WHERE THEY JUST SORT OF RAN 'EM ALL TOGETHER.

SO THE MODEL HAS CHANGED A LITTLE BIT.

UM, AND THIS IS SOMETHING THAT IS MORE SPECIFIC TO THE HOTEL DATA AS OPPOSED TO OUR HILL COUNTRY MILE DATA OR IF WE RAN A REPORT ON PARKS TRAFFICS AND THINGS LIKE THAT.

UM, BECAUSE THIS PARTICULAR BUCKET OF POINTS OF INTEREST IS, IS SMALLER, THERE'S A LOT MORE FLUCTUATION WITHIN IT.

'CAUSE WE'VE ONLY GOT, I THINK WE'RE ONLY REPORTING ON, YOU KNOW, I THINK EIGHT HOTELS.

UM, SO ANY OTHER QUESTIONS? ALRIGHTY.

UM, AND THIS IS A VISUAL THAT SHOWS THOSE VISITOR DAYS KIND OF BROKEN UP.

THIS IS, UH, TWO PLUS DAYS FOR 50 PLUS MILES AT HOTEL VISITATION IN BURNEY.

UM, SO YOU CAN KIND OF SEE JUNE, JUNE WAS THE HIGHEST IN VISITATION OF THE THREE MONTHS THAT WE'RE REPORTING ON RIGHT NOW, APRIL THROUGH JUNE.

ANY QUESTIONS? UM, NOTHING WILD AND CRAZY IN ALL HONESTY.

UM, WHEN IT COMES TO WHO'S COMING, IT'S ALL PRETTY SIMILAR, UM, TO HOW WE NORMALLY FUNCTION.

UM, LAST YEAR AT THIS TIME OUR OUT OF STATE WAS ALBUQUERQUE IN SANTA FE.

UM, I LOOKED BACK AT THE PREVIOUS QUARTER, OUR OUT STATE VISITATIONS COLORADO SPRINGS.

SO, UM, BUT LOS ANGELES TENDS TO SHOW UP IN OUR TOP OUT OF STATE, UM, PRETTY, PRETTY HIGH.

UM, WHEN WE'RE LOOKING AT OUT-OF-STATE TRAVEL IN HOUSTON, CONSISTENTLY TAKES THE CAKE.

MM-HMM .

UM, HILL COUNTRY MILE.

SO THIS IS GONNA BE SIMILAR TO PREVIOUS YEARS.

WE DID NOT REMOVE THE ONE DAY VISITATION FOR HILL COUNTRY MILE REPORTING.

SO THIS IS GOING TO INCLUDE OUR LOCALS, UM, BASICALLY ANYBODY THAT DARKENED THE DOORWAY OF THIS HILL COUNTRY MILE FOOTPRINT.

UM, AND NOT TERRIBLY SURPRISING, ESPECIALLY FOR Y'ALL THAT HAVE SHOPS AND BUSINESSES ON THE HILL COUNTRY MILE.

WE SEEING A DECREASE IN TRAFFIC IN THAT PERIOD OF APRIL THROUGH JUNE, YEAR OVER YEAR COMPARISON.

ANY QUESTIONS ON THAT? UM, JUST A REMINDER, ALL HILL COUNTRY MILE TRAFFIC, UM, EVERYTHING IS SHOWING DOWN ACROSS THE BOARD.

THESE ARE THE LOCATIONS OF PEOPLE WHO ARE COMING TO THE HILL COUNTRY MALL.

AS ALWAYS, BERNIE IS OUR TOP, OUR TOP TRAFFIC.

UM, THIS DOES INCLUDE EMPLOYEES AND THINGS OF THAT NATURE, SO THAT'S WHY THAT'S PRETTY HIGH.

UM, BERNIE TRAFFIC PLUS, YOU KNOW, WE'RE ALREADY ALL HERE.

UM, AND AGAIN, LOS ANGELES OUTTA STATE AND WE HAD A LITTLE BIT OF DIALOGUE LAST GO AROUND WHEN WE WERE LOOKING AT SPENDING AND I DUG A LITTLE DEEPER INTO

[00:10:01]

UM, THIS DATA REPRESENTS ALL SPENDING WITHIN THE 7, 8, 0, 0 6 FOOTPRINT.

UM, AND THAT DID INCLUDE PIPE, CREEK, VERDE, AND SPRING BRANCH WERE SOME OF OUR, OUR NOTABLE LOCATIONS THAT WERE CONTRIBUTING THAT TRAFFIC.

UM, SO I SAID, HEY, Y'ALL WANTED TO KNOW.

SO I ASKED, WHERE ARE THOSE FOOTPRINTS? AND THAT'S WHAT YOU'RE SEEING HERE.

THOSE ARE THE FOOTPRINTS THAT THEY ARE GIVING US FOR THOSE PARTICULAR COMMUNITIES.

AND IF THAT'S KIND OF TRICKY TO SEE, I'M MORE THAN HAPPY TO EMAIL THESE MAPS TO YOU.

IF YOU HAVE AN INTEREST, JUST LET ME KNOW WHERE I MENTION ALL SPENDING INCLUDING, OH YEAH.

SO THIS IS ALL SPENDING FOR THAT WINDOW OF TIME, APRIL THROUGH JUNE.

UM, SO I'M THINKING THAT THIS REALLY ISN'T SUPER RELEVANT INFORMATION IF IT'S INCLUDING PURCHASING OF VEHICLES AT, YOU KNOW, THE CAR DEALERSHIPS.

AND THIS IS HEB SPENDING.

THIS IS, YOU KNOW, HOME DEPOT SPENDING.

SO IT REALLY ISN'T TOURISM.

IS THERE A COLOR CODE DO YOU SEE WITH THESE BLUE? YEAH, YOU GOT YOUR MARKERS WITHIN THESE THINGS, YOU GOT, YOU KNOW, BLUE AND ORANGE AND I DON'T THINK THAT THOSE ARE NECESSARILY SPECIFIC MAP.

YEAH, I THINK THAT'S THE, JUST ON THE BACK END OF THEIR MAP PROGRAMMING.

I DON'T THINK THEY NECESSARILY MEAN ANYTHING.

WELL THEY, THEY MEAN SOMETHING, BUT TO ME THEY DON'T REALLY MEAN ANYTHING NOTABLE THAT I CAN SHARE.

UM, I THINK, DO YOU AGREE? WELL THAT ON THE SPRING BRANCH, GREEN DOT ON THE RIGHT, THAT LOOKS LIKE A GUY PLAYING GOLF AND I THINK THERE'S A GAS STATION SO THEY ARE POINTS OF INTEREST, BUT FOR THIS PURPOSE I DON'T NECESSARILY THINK THAT IT'S DOING A WHOLE WHOLE LOT'S.

SO YEAH, SO THEY MEAN SOMETHING OF COURSE, BUT FOR THIS CONVERSATION, I DON'T KNOW.

WELL, ONE WAS ON MY HOUSE.

THAT'S WHAT I WAS WONDERING.

OH, ONE'S ON YOUR HOUSE.

DO YOU HAVE A GOLF COURSE OR A RESTAURANT? WE'RE GOING TO YOUR HOUSE.

I JUST THOUGHT MY WIFE WAS SPENDING TOO MUCH MONEY.

.

I'M NOT GOING TO CONFIRM OR DENY THAT .

ALRIGHTY.

ANY OTHER QUESTIONS ON THIS? UM, I HAVE A QUESTION.

'CAUSE IT'S LIKE SHARE OF SPENDING.

SO ACROSS ALL OF 'EM, KIND OF LIKE WHEN PEOPLE ARE STAYING AND IT SAYS 61% FOR BERNIE AND ONLY 15.8% FOR SAN ANTONIO.

UH, SO THAT WOULD BE BERNIE PEOPLE SPENDING MONEY IN 7 8 0 0 6.

I GOTCHA.

I AM, I'M NOT WILDLY SURPRISED THAT THAT BERNIE PERCENTAGE IS SO HIGH.

YEAH.

'CAUSE WHO WANTS TO DRIVE INTO SAN ANTONIO FOR ANYTHING? SO YEAH, TO GO GROCERY SHOPPING AND HOME DEPOT AND ALL THOSE BIG TICKET ITEMS. OKAY.

LIKE VEHICLES AND STUFF LIKE THAT, SO.

AWESOME.

ALRIGHTY.

THANKS GUYS.

UM, AND THEN WE ACTUALLY, COULD YOU GO BACK REAL QUICK? I DO HAVE A QUESTION.

YEP.

SINCE HOUSTON IS A DISPROPORTIONATELY HIGH VISITOR, WHY ISN'T THERE ANY SPENDING BY CITY ON THAT FOR, BECAUSE THIS IS THE, THIS IS, UM, HAVING TO DO WITH BERNIE SPENDING MONEY ELSEWHERE.

IT'S THE BACKWARDS OF WHAT WE WERE LOOKING AT BEFORE.

SO BERNIE PEOPLE AREN'T GOING TO HOUSTON AND SPENDING, SO THIS, THIS IS, IF, IF YOU WERE TO DROP A FOOTPRINT AROUND 7, 8, 0, 0 6, ALL THE DOLLARS SPENT WITHIN THE 7, 8, 0, 0 6 ZIP CODE BY THE PEOPLE WHO, BY THE PEOPLE WHO ARE HERE.

YOU'VE GOT MORE PEOPLE SPENDING MONEY THAT LIVE IN BURNIE OR SAN ANTONIO IN KERRVILLE.

LIKE THEY'RE COMING HERE TO DO THEIR SHOPPING.

I SEE.

LIKE SPRING BRANCH PEOPLE AND BANDERA PEOPLE, THEY'RE SHOPPING OPPORTUNITIES IN THEIR OWN HILL COUNTRY MILE SHOP.

YEAH.

THIS IS NOT HILL COUNTRY MILE SPECIFIC.

SO THAT'S WHY I WAS SAYING I DON'T THINK WE'RE GONNA CONTINUE WITH THIS PARTICULAR REPORT NOW THAT WE'RE LEARNING THAT IT'S ALL SPENDING.

SO IT'S NOT JUST HILL COUNTRY MILES.

SO IT'S NOT QUITE AS VALUABLE FOR OUR PURPOSES.

YEAH, YEAH.

OKAY.

UM, DEMOGRAPHICS, UH, I WILL SAY THAT I KNOW IF I TOUCHED THIS SCREEN, THIS IS A TOUCHSCREEN.

I DIDN'T KNOW THAT.

SORRY.

UM, I WILL POINT OUT THAT UNDER THE AGE ON THE BOTTOM LEFT, THAT IS NOT WHITE.

THAT IS NOT THE WHITE AGE.

IT'S ACTUALLY THE 60 50, SORRY.

45 TO 64 AGE RANGE.

UM, AND THAT IS CONSISTENT YEAR OVER YEAR FOR THESE DEMOGRAPHICS.

UM, WHEN WE HAD TALKED LAST MEETING, DO YOU WANNA STILL SEE THESE? Y'ALL SAID I LIKE THE CIRCLES BETTER THAN HOW IT WAS PRESENTED LAST TIME.

SO HERE ARE YOUR CIRCLE DEMOGRAPHICS, , UM, NO MAJOR CHANGES ACROSS

[00:15:01]

UM, EDUCATION LEVEL, IT DID FLUCTUATE BETWEEN A BACHELOR'S AND A HIGH SCHOOL LEVEL OF EDUCATION, PEOPLE VISITING THE HILL COUNTRY MILE.

BUT YOU CAN LOOK AND SEE WHAT THOSE PERCENTAGES ARE.

IT'S BETWEEN 45 AND A HALF PERCENT AND 48%.

IT'S PRETTY, THEY'RE NECK AND NECK.

SO WE KINDA HOP BACK AND FORTH, YOU KNOW, DE JUST DEPENDING ON THE EBB AND FLOW OF TRAFFIC.

ANY QUESTIONS ON THIS? JUST A THOUGHT.

YEP.

I, I DON'T KNOW.

THAT IS GERMANE RIGHT NOW.

UH, ACROSS THE COUNTRY, 60% OF THE PEOPLE IN THE CONSTRUCTION AND TRADES WILL RETIRE OR BE OF RETIREMENT AGE BY THE YEAR 2030.

MM-HMM .

SO THERE'S A CONCERTED EFFORT BOTH LOCALLY AS WELL AS NATIONALLY TO DO MORE TRAINING AND PUSH A LOT OF PEOPLE INTO SKILLED TRADES.

YOU KNOW, H HVAC STUFF OR AUTO MECHANICS, THINGS THAT AREN'T GOING TO REQUIRE A HIGH SCHOOL DEGREE BUT ARE GONNA PAY BE VERY HIGH PAYING YEAH.

CAREERS.

AND SO THAT'LL ULTIMATELY CHANGE THAT EDUCATION LEVEL MAY ULTIMATELY CHANGE.

MM-HMM .

YEAH.

SO JUST THINKING ABOUT THAT, LET THAT RUN IN THE BACK OF YOUR MIND OF HOW WE MIGHT TRY TO CAPTURE SOME OF THAT INFORMATION.

I DON'T KNOW OF A GOOD WAY TO DO THAT, BUT YOU'RE GONNA SEE A BIG CONCERTED EFFORT ON THE, UH, IN THE IMMEDIATE FUTURE.

OH, UNDER TRADE SCHOOLS? YEAH.

MM-HMM .

MM-HMM .

YEAH.

AND I DON'T, I CAN ASK, I DON'T THINK THAT, I DON'T KNOW IF THEY HAVE THE ABILITY TO PULL TRADE SCHOOL EDUCATION RATHER THAN JUST HIGH SCHOOL BACHELOR'S GRADUATE.

RIGHT.

BUT I CAN CERTAINLY ASK THAT.

WHAT WAS THE YEAR THAT YOU WERE SAYING THAT THAT PERCENTAGE, LIKE 20, 30, 60% OF THE PEOPLE IN CONSTRUCTION TRADES WILL EITHER HAVE RETIRED OR BE OF RETIREMENT AGE.

OKAY.

SO THAT'S FAIR.

FOUR AND A YEARS FROM NOW.

YEAH.

I WILL SEE IF THAT IS ON THEIR RADAR.

I DON'T KNOW IF IT IS, WE HAVEN'T HAD ANY DISCUSSIONS ABOUT THAT IN MY DATA FI CONVERSATIONS, BUT IT'S VERY RELEVANT.

I AGREE.

'CAUSE THOSE TRADES THEY MAKE QUITE A BIT.

WELL, BISD STARTED THAT FIRST OF ITS KIND PROGRAM IN THE NATION.

I FORGET WHAT IT'S CALLED, BUT IT'S TO FOCUS, PUT, PUT A FOCUS BACK ON THOSE HIGHER END TRADES.

YOU KNOW, WE HAVE THE FANTASTIC WELDING PROGRAM MM-HMM .

YEAH.

AT, AT THE SCHOOL DISTRICT.

WE ALSO HAVE A VERY GOOD DEAL OF GETTING CERTIFIED NURSING ASSISTANTS AND GETTING KIDS TO GET OUR, OUR YOUNG PEOPLE TO GET, UH, THEIR LVN DEGREE MM-HMM .

WHEN THEY GRADUATE HIGH SCHOOL, THEY GRADUATE WITH THAT DEGREE AS WELL.

SO THERE ARE SOME THINGS THERE THAT'LL PUSH PEOPLE INTO WHERE THERE'S GONNA BE A DEMAND.

YEAH.

I ALSO KNOW LIKE THE IDEA SCHOOLS AND THINGS LIKE THAT RIGHT IN SAN ANTONIO ARE TEEING PEOPLE UP FOR THAT SAME SITUATION.

THANK YOU.

ALRIGHTYY

[a. Current/Recent Advertising Creative]

UH, WERE THERE ANY OTHER QUESTIONS ON DEMOGRAPHICS PAST THAT? GOOD.

OKAY.

UM, SO PRINT ADVERTISING, I REALLY DIDN'T DO A LOT OF PRINT THIS QUARTER, UM, OR SINCE THIS IS ACTUALLY SINCE I SAW YOU LAST IS WHAT THIS IS.

SO THIS IS NOT NECESSARILY ADVERTISING THAT HAPPENED APRIL THROUGH JUNE, IT'S JUST SINCE WE WERE ALL TOGETHER LAST, THIS IS WHAT HAS BEEN OUT AND ABOUT.

UM, SO I DID HAVE, UM, A, A PRINT AD FOR SEPTEMBER, UH, FOR TEXAS HIGHWAYS MAGAZINE.

UM, THESE ARE SOME EXAMPLES, UM, OF DIFFERENT TYPES OF DIGITAL ADS, UM, THAT HAVE BEEN RUNNING.

UM, YOU'LL SEE ON THAT LEFT HAND SIDE, THERE WERE MORE TYPES OF ADS IN THESE RUN OF SITE ADS.

UM, BUT JUST SO YOU CAN KIND OF SEE AN EXAMPLE OF WHAT THOSE LOOK LIKE, UH, THEY'RE ON THE RIGHT HAND SIDE.

UM, AND THEN, UH, WE DID DIP OUR TOES BACK IN THE TRIPADVISOR POOL.

UM, IT HAD BEEN A WHILE, SO WE JUST FIGURED WE'D GIVE THEM A TRY AND SEE HOW IT WORKED.

UM, THE VIDEO ADVERTISING, UM, AND THE, THE IMAGE ADS, WE DID GET SOME GOOD VISIBILITY IN CLICK-THROUGHS, UM, ON THAT RIGHT HAND SIDE CITY CAST.

UM, THIS IS A PODCAST, UM, ADVERTISING AND THEY WERE DOING A PIECE ON SUMMER TRAVEL AND UH, BERNIE WAS HIGHLIGHTED WITHIN THAT EPISODE.

UM, AND THEY INCLUDED SOME, SOME NEWSLETTER ADVERTISING TO GO ALONG WITH IT AND SUPPORT THAT.

UM, A JR MEDIA, WE'VE TALKED ABOUT THEM SEVERAL TIMES, UM, EVERY TIME RATHER, UH, WE HAVE A REALLY GREAT RELATIONSHIP.

UM, AND THEY ARE, OR REALLY GREAT, UM, WITH US IN OUR CONTENT TENDS TO CONSISTENTLY OVERPERFORM BEYOND BENCHMARK.

UM, SO WE HAD SEARCH RUNNING THIS GO AROUND AS WELL AS STANDARD DISPLAY, WHICH RAN THROUGH THE DATA FI DASHBOARD.

UM, WE ARE ABLE TO ATTRIBUTE, AS OF THE TIME THAT I PULLED THE REPORT ON THE 1ST OF OCTOBER, AS A

[00:20:01]

UM, AND HOW THAT WORKS IS IF YOU ARE SERVED UP AN AD, IT FOLLOWS YOU AND IT'S A LITTLE, IT'S A LITTLE CREEPY, BUT IT'S REALLY, REALLY INTERESTING TO SEE THOSE PEOPLE ACTUALLY COME INTO MARKET AFTER BEING SERVED UP THAT ADVERTISING.

SO THERE IS A, A WAY TO, TO TAG A LITTLE BIT OF ROI, UM, TO THAT RIGHT THERE.

UM, WE RAN SOME SOCIAL MEDIA ADVERTISING NATIVE DISPLAY ON THAT RIGHT HAND SIDE WITH THE CUTE LITTLE KID IN THE CAVE WITH ITS MOM, WITH HER MOM.

UM, THAT WAS OUR TOP PERFORMING NATIVE AD, UM, AS A PART OF THAT CAMPAIGN.

UM, WE EXCEEDED BENCHMARK ON THAT AND WE ALSO, UM, DID DURING THE SUMMER MONTHS, UM, SOME CTV THAT'S CONNECTED TELEVISION LIKE HULU AND YOU KNOW, THOSE TYPES OF STREAMING PROGRAMS, CONNECTED TELEVISION IS WHAT THAT IS.

AND WE HAD A A 99% COMPLETION RATE ON THAT.

ANY QUESTIONS? HOW DO YOU QUANTIFY THE NUMBER OF ROOM NIGHTS THAT YOU GET FROM THE, THE CLICKTHROUGHS? HOW DO YOU UM, SO THE CLICKTHROUGH, IT'S NOT TAGGED TO THE CLICKTHROUGHS.

IT'S ACTUALLY TAGGED TO JUST BEING SERVED AN AD.

UM, IT KNOWS WHO IS BEING SERVED, THE ADVERTISING.

SO IF YOU SAW IT AND YOU TRAVELED FROM WHEREVER YOU SAW IT, PROBABLY IN HOUSTON, THEY BOOKED A ROOM AND YOU CAME INTO MARKET, IT PINGS YOU AS SAYING, OKAY, YOU'RE HERE.

YOU SAW THE AD AND YOU SHOWED UP.

OH, OKAY.

UM, SO THEY'RE ABLE TO USE THAT.

IT'S NOT SEEING HOW THEY'RE BOOKING ONLINE OR ANYTHING LIKE THAT? NO.

IT'S NOT A BOOKING THING, BUT THEY CAN SEE THAT YOU CAME INTO MARKET AND THAT YOU WERE IN A HOTEL.

I GOTCHA.

SO THEY'RE ATTRIBUTING THAT TO THE ROOM NIGHTS.

OKAY.

ANY OTHER QUESTIONS? IT'S CREEPY.

I PERSONALLY DO NOT LIKE HOW THAT WORKS, BUT FOR ADVERTISING IT'S GREAT.

.

UM, HERE ARE SOME EXAMPLES OF SOME NEWSLETTERS THAT WE WERE A PART OF, UM, IN THE, THE SEPTEMBER AND JUNE WINDOW OF TIME PROMOTING DIFFERENT EVENTS.

UM, THAT ONE ON THE BOTTOM JUST RAN PROMOTING ROD RUN, WHICH IS SO CLOSE.

UM, AND WE RAN SOME MEDIA WIRES, UM, ONE SUPPORTING THE KINDLE AT THE END OF THE SUMMER AS WELL AS ROD RUN ON THE HORIZON.

UM, THAT WENT OUT IN SEPTEMBER AS WELL.

UM, AND THEN PAID

[b. Influencer Status Report]

UM, SINCE WE WERE TOGETHER LAST, WE COMPLETED OUR CONTRACTS WITH SA FOODIE AND EXPLORE WITH WESLEY.

WE HAD COMMITTED TO, UM, REGULAR POSTING THROUGHOUT THE YEAR WITH BOTH OF THOSE CREATORS.

UM, AND, UH, TEXAS EATS FIRST.

WE HAD WORKED WITH MAYA IN THE PAST AND SHE PERFORMED BEAUTIFULLY FOR US.

SO WE DID HAVE ANOTHER CONTRACT WITH HER AGAIN.

UM, SHE'S ON THE TOP RIGHT WITH THE KRAKEN, UM, WHICH IS A VERY HEFTY BEVERAGE APPARENTLY THAT INVOLVES SANDWICHES AND ALL KINDS OF THINGS.

UM, AND THEN ON THE ROAD TRAVELS AGAIN WAS A PART OF A LARGER INTERNATIONAL CAMPAIGN.

AND I'M GONNA INCLUDE MORE ABOUT THAT ONCE I GET ALL THE STATISTICS FROM THAT, UM, CAMPAIGN WITH TRAVEL TEXAS IN OUR NEXT MEETING, JUST BECAUSE I WANT YOU TO BE ABLE TO SEE THE BIG PICTURE, NOT JUST HER VISIT.

ANY QUESTIONS ON THAT? UM, AND THEN MY LAST SLIDE IS THESE ARE JUST OTHER CREATORS THAT WE'VE WORKED WITH, UM, THAT THEY'VE COME INTO MARKET, UH, AND THEY WERE FREE POSTS, SO THAT WAS REALLY NICE.

UM, A LOT OF 'EM WILL PUT AN ITINERARY TOGETHER FOR 'EM.

UM, OR IT'S, THEY'RE, HE'S JUST LIKE, I REALLY WANNA COME.

AND THEN WE CREATE COLLABORATIVE POSTS TOGETHER, UM, FOR EXTRA VISIBILITY.

AND THAT'S IT FOR ME, IF Y'ALL HAVE ANY MORE QUESTIONS.

WHAT'S BEEN YOUR EXPERIENCE WITH THE TEXAS BUCKET LIST? HE TENDS TO ACTUALLY COME OUT PRETTY INDEPENDENTLY.

I HAVE YET TO ACTUALLY SAY, HEY, COME TO BERNIE.

HE LIKES TO COME DURING THE HOLIDAYS TOO.

BUT DIDN'T HE DO A PIECE WITH YOU? NO.

HE, THEY SHOW UP UNANNOUNCED AND EXPECT IT JUST TO BE, YOU KNOW, HE TAKE CARE OF US NOW.

SEE THAT IN MY MIND IS KIND OF RUDE.

YEAH, THAT'S INTERESTING.

AND THEN BY KIND OF, I MEAN, A LOT.

YEAH.

UM, WHEN WAS THE LAST TIME HE DID THAT TO YOU? ABOUT THREE WEEKS AGO.

THREE WEEKS AGO? YEAH.

HMM.

DOES IT HELP? LIKE, IS IS IT, IS IT WORTH THE SURPRISE OR IS IT WE DIDN'T, WE DIDN'T ACCEPT IT.

OH, YOU DIDN'T ACCEPT IT.

OKAY.

I'M TRYING TO THINK THEN WHERE HE, HE DID DO SOMETHING ELSE, BUT I DON'T, HE WAS HERE.

HE MAY HAVE COME FOR YOU AND THEN HE BOUNCED AROUND TO SEE ANYBODY WHO WOULD TAKE HIM.

I'LL SEE IF I CAN LEARN ANY MORE ABOUT THAT.

AND WITH HIM IS HORRIBLY UNORGANIZED.

[00:25:01]

SO THANKS FOR LETTING ME KNOW.

[a. Tourism Industry Update]

MARKETING, ADVERTISING, ESPECIALLY TORI'S VERY, VERY GOOD AT FINDING FREE STUFF.

SO IT'S REALLY, REALLY GOOD TO WHAT SHE, THAT THE, UH, NETWORK THAT SHE HAS GOTTEN HERSELF INTO IS VERY, VERY GOOD.

UH, WE WERE JUST, AS I MENTIONED, THE T-A-C-V-B CONFERENCE WHEN I TOOK OVER AS CHAIRMAN OF THE BOARD THREE YEARS AGO, UH, THEY WERE ON THE VERGE AND WE'RE TALKING ABOUT CHANGING T-A-C-V-B TO A NEW NAME.

AND WHEN I TOOK OVER, THAT WAS ONE OF MY PRIORITIES.

AND AT THE LAST, AT THE CONFERENCE THAT WE JUST HAD IN FORT WORTH, WE HAVE CHANGED T-A-C-V-B TO DESTINATIONS, TEXAS.

SO THAT'S WHAT THEY'RE GONNA GO BY.

AND IT, IT WAS ROLLED OUT AND DONE VERY, VERY WELL THIS WINTER IN JANUARY, WILL WE, WE WILL BE HOSTING DESTINATIONS TEXAS WINTER CONFERENCE.

UH, THE ONE IN FORT WORTH WAS ABOUT 350, CLOSE TO 400 PEOPLE.

THIS ONE IN JANUARY IS ABOUT A HUNDRED FIFTY, A HUNDRED SEVENTY FIVE PEOPLE.

IT'S STRICTLY EDUCATIONAL.

THESE FOLKS WILL GET REALLY INVOLVED IN THAT PROCESS.

GO AHEAD.

NEXT.

CAN I DO IT? OKAY.

UH, TEXAS, UH, UH, TEXAS TRAVEL SUMMIT, WE WERE JUST AT LAST WEEK IN SAN ANTONIO.

UH, WE DIDN'T SPEND A WHOLE LOT OF TIME THERE.

WE'VE JUST BEEN REALLY, REALLY BUSY.

SO WE WERE KIND OF, UH, GOING TO THINGS THAT WE JUST REALLY FELT LIKE WE NEEDED TO BE THERE FOR THE TEXAS HILL COUNTRY TRAIL.

WE HOSTED THAT, UH, LAST AUGUST, AND TORI WAS JUST, UH, SWORN IN AS CHAIRMAN OF THE BOARD FOR THE TEXAS HILL COUNTRY TRAIL.

SO, UH, SHE IS GONNA BE BUSY, BUT IT'S A GOOD PROGRAM.

IT'S A GOOD GROUP.

IT'S THE TEXAS HISTORIC, UH, FOLKS THAT, THAT FUND THAT.

AND, UH, IT'S GONNA BE A GOOD EXPERIENCE FOR TORI.

I IT'S YOUR FIRST JOB AS CHAIRMAN AND SHE'S ALREADY WRITTEN SOME GREAT GOALS AND HAVE SOME THINGS THAT SHE WANTS TO DO.

WE HAVE TO REFER TO HER AS MADAM CHAIR .

THAT'S UP TO Y'ALL.

I THINK THAT'D BE APPROPRIATE.

IT WOULD BE APPROPRIATE.

.

OKAY.

UH, TEXAS HOTEL LODGE ASSOCIATION, FALL BOARD MEETING.

NOVEMBER, UH, 10 THROUGH 11.

UH, WE'LL BE HERE NEXT.

WE HAD, UH, THE OPPORTUNITY TO HAVE ABBY WELLBORN AS OUR SUMMER INTERN.

SHE IS, UH, MAJORING IN COMMUNICATIONS.

WE WERE TRYING TO GET HER TO SWITCH OVER TO MARKETING.

SHE WAS FABULOUS.

I MEAN, SHE WAS, WE WERE ALL SO VERY, VERY IMPRESSED WITH THIS YOUNG LADY AND SHE LOVED IT.

SHE LEARNED SO MUCH AND SHE WAS A GREAT HELP TO US.

AND THEN I JUST MENTIONED TORY BECAME CHAIRMAN AND WE TALKED ABOUT MY AWARD.

GO AHEAD.

OH, BY THE WAY, JEANETTE JUST GRADUATED, UH, LAST JANUARY.

THE CITY STARTED A LEAD PROGRAM AND IT WAS A, AS DIRECTORS WE COULD NOMINATE SOMEBODY THAT WAS OUR NUMBER TWO OR WE FELT HAD THE OPPORTUNITY TO MOVE UP IN OUR WORLD.

I NOMINATED JEANETTE AND SHE WAS READILY ACCEPTED.

SHE REALLY RAN, UH, SHE DID AN EXCELLENT JOB.

JEANETTE ASKS A LOT OF QUESTIONS.

SHE'S, UH, TAKES THINGS ON.

UH, SO THEY MET, UH, EVERY MONTH THEY LEARNED ABOUT HOW BUS CITY OPERATES, WHAT THEY DO.

I MEAN, THEY WENT TO THE SEWER TREATMENT PLANT.

THEY WENT ALL OVER THE CITY AND THEY HAD DIFFERENT SPEAKERS.

UH, AND AT THE END OF THE YEAR, WHICH JUST HAPPENED, UH, THEY HAD TO, UH, PICK A, UH, WHAT DO YOU CALL IT? UH, CAPSTONE, CAPSTONE PROJECT.

AND JEANETTE HAD A GROUP OF, UH, THREE OTHER PEOPLE AND THEIR PROJECT WAS SELECTED.

AND, UH, IT'S GONNA BE IMPLEMENTED, I THINK, PRETTY QUICKLY WITH THE CITY.

AND IT'S PENNIES FOR POWER WHERE YOU CAN ROUND UP.

THEY, THEY PUT THE WHOLE PROGRAM TOGETHER WHERE YOU CAN ROUND UP YOUR UTILITY BILL TO ASSIST PEOPLE THAT CAN'T PAY THEIR UTILITY BILLS AND NEED HELP AND WHAT HAVE YOU.

AND THAT COULD BE EXPANDED, UH, PENNIES FOR PUPPIES, GONNA LOOK, YOU KNOW, HUMANE SOCIETY OR WHATEVER.

BUT IT WAS REALLY WELL DONE AND REALLY WELL PUT TOGETHER.

AND I CONGRATULATE HER ON THAT.

SHE IS IN THE FIRST GRADUATING CLASS AND SO NOW SHE'LL HAVE THE OPPORTUNITY COMING UP IN JANUARY TO BE A MENTOR TO SOMEBODY ELSE.

I WAS A MENTOR TO A YOUNG MAN WHO WAS A DISPATCHER AT THE POLICE DEPARTMENT AND HE WAS AWESOME.

HE WAS REALLY, REALLY GOOD.

SO IT'S A GREAT PROGRAM.

UH, GROUPS

[b. Groups/Collaboration Update]

WE'RE WORKING ON TEXAS HERITAGE TRAILS PROGRAM.

UH, VAL IS DOING THAT.

DAUGHTERS OF

[7. RECEIVE ADVISORY BOARD MEETING DATES FOR 2026]

VAL IS WORKING ON THAT TEXAS LIBRARY ASSOCIATION.

HE'S BRINGING TWO MEETINGS AND 26 VAL'S WORKING ON THAT.

NEXT, UH, WORK WITH THE BERNIE, UH, VFW POST 6 88 ON A GALA THAT THEY'RE DOING.

WE'RE WORKING WITH THE TEXAS CRAFT BREWERS FOLKS TO BRING A MEETING TO THE BE HOTEL.

UM, I THINK SEVERAL OF US HAVE BEEN INVOLVED IN THAT.

AND WE COLLABORATED WITH THE BRANCH OF THE EDWARD JONES FINANCIAL FIRST A SEMINAR, UH, COMING UP IN NOVEMBER.

NEXT, UH, IN JUNE.

WE, UH, WORKED WITH NATIONAL, UH, HONOR GUARD

[00:30:01]

IT WAS A GREAT FELLOWSHIP DINNERS.

AND THAT'S COMING UP.

I GOT A PROGRAM COMING UP IN NOVEMBER.

IT'S GONNA BE REALLY NICE.

WE'RE WORKING ON A REALLY, REALLY BIG PIECE OF BUSINESS FOR 27.

IT'S THE TEXAS FIREFIGHTERS SUMMER GAMES.

IT'S ABOUT HOW MANY PEOPLE SAY 800 CLOSE TO 800 FIREFIGHTERS WILL COME THROUGH TOWN.

IT'S LONG IN A WEEK.

THEY GO GOLFING, BOWLING DARTS.

I MEAN, THEY DO EVERYTHING.

AND, UH, THEY'VE BEEN IN NEW BROILS FOR A COUPLE OF YEARS AND OUR, OUR GUYS IN THE FIRE DEPARTMENT ARE REALLY HEADING THIS UP.

AND WE'VE ALREADY SUBMITTED THE BIDS AND, UH, ONE TO MAKE SURE THAT THEY HAD ALL THE PLACES THAT THEY NEEDED TO GO TO, UH, BOWLING AND WHAT HAVE YOU.

SO WE'RE REAL EXCITED ABOUT THAT.

I THINK IT'S, UH, WE HAVE A REALLY, REALLY GOOD CHANCE OF GETTING THAT PIECE OF BUSINESS.

WHERE WOULD THEY PHYSICALLY BE DOING THE GAMES? SORRY? WHERE WOULD THEY PHYSICALLY BE DOING THE GAMES? MAN, ALL OVER.

EVEN BOWLING.

THEY'RE GONNA HAVE TO GO TO THE RIM TO DO THEIR BOWLING TOURNAMENT.

GOLF IS PROBABLY GONNA BE AT BUCKHORN OR TAPIO.

UH, DARTS, WERE LOOKING AT TOMMY'S PLACE TO DO THAT.

UH, THEY, THEY DO EVERYTHING.

I MEAN, UH, POWER LIFTING WILL BE AT THE BE HOTEL.

I MEAN, YOU NAME IT, THEY DO IT AND THEIR COMPETITIVE AS CAN BE.

NOW THERE'S TALKS THAT THE POLICE DEPARTMENT WANTS TO JOIN THEM BECAUSE, UH, THEIRS IS OUTTA THIS WORLD.

AND THE POLICE IS A SMALLER GROUP.

SO THERE'S POSSIBILITY THAT THE POLICE MIGHT JOIN THEM.

THAT'S RIGHT.

2027.

YEP.

OUR DEPARTMENT IS GONNA EXPAND THAT ROAD.

YEP.

THAT'S GONNA MAKE IT HAPPEN.

IT'S GONNA BE OUT THERE.

SOCCER .

YEP.

NEXT THERE'S THE MEETINGS AND A ONE OR TWO OTHER THINGS.

UH, AS I SAID A MINUTE AGO, WE'RE REALLY TRYING TO FIGURE OUT HOW TO DO THINGS DIFFERENTLY.

I'VE BEEN PART OF A, A NATIONAL THINK TANK, TOURISM THINK TANK FOR 12 YEARS, GOING ON 13 YEARS OUTTA LA WHEN I WAS IN CALIFORNIA, I MET SOME FOLKS AND WE MEET QUARTERLY AND TALK ABOUT THE ECONOMY, WHAT'S GOING ON.

NOT NECESSARILY HERE, BUT EVERYWHERE AROUND THE COUNTRY.

REALLY GREAT MINES IN THERE.

AND AS THEY ALREADY TIRED, HEAR ME SAY THIS, I'M THE ONLY WORKING STIFF IN THE GROUP.

WE HAD ONE OF MARRIOTTS WITH AL'S WAS ON IT.

SO IT'S A REALLY BIG HITTERS.

SO I, I WANTED TO TRY TO FIGURE OUT HOW WE COULD DO THIS.

SO I, I'M STARTING A TEXAS TOURISM THINK TANK AND I'VE PICKED SIX PEOPLE AROUND THE STATE OF TEXAS THAT I KNOW THAT ARE HEAVY HITTERS THAT WATCH THE ECONOMY, WATCH WHAT'S GOING ON IN THE WORLD, ME BEING ON THE HOTEL LODGING BOARD AND THE DESTINATIONS, TEXAS BOARD AND SEVERAL OTHERS.

SO I PICKED SIX PEOPLE THAT I REALLY, UH, ADMIRE AND DO A LOT OF WORK SO WE CAN REALLY DRILL INTO GETTING AHEAD OF SOME THINGS BEFORE THEY HAPPEN.

WHAT DO YOU THINK'S GONNA HAPPEN? IT, I TELL YOU, BEING INVOLVED WITH THAT WITH CO DURING COVID WAS FABULOUS.

IT, IT REALLY, REALLY HELPED ME TO TALK TO PEOPLE AROUND THE COUNTRY.

SO WE'RE GONNA HAVE OUR FIRST MEETING IN NOVEMBER AND I'LL LET YOU KNOW HOW THAT GOES.

AND THEN WE'RE WORKING ON SOMETHING I CAN'T TELL YOU ABOUT, BUT IT'S GONNA BE REALLY BIG, I HOPE.

UH, WITH THE TEXAS, UH, HOTEL LODGING ASSOCIATION, WE'RE AT THE FINAL WORKING STAGES OF THAT.

WE MIGHT BE ROLLING OUT A PROGRAM THAT WILL BENEFIT US GREATLY AND UH, WE'RE GONNA BE ONE OF THE VERY FIRST SMALL D OS TO DO THIS.

SO WE'RE JUST GOING THROUGH THE LEGAL PART RIGHT NOW TO MAKE SURE THAT WE CAN DO IT.

SO THAT'S WHAT WE'RE WORKING ON.

I MEAN, THE BUSINESS IS DOWN A LITTLE BIT.

EVERYBODY SEES IT.

AND, UH, TALKING TO, UH, AN ECONOMIC PERSON THAT I KNOW OUTTA KANSAS CITY WAS TALKING TO HIM, UH, TODAY, AND HE SAID HE SEES THINGS TURNING AROUND INTO JANUARY, FEBRUARY IF WE GO BACK TO WORK AS A COUNTRY AND INTEREST RATES GO DOWN AND EVERYBODY JUST SETTLES DOWN.

BUT, UH, PEOPLE ARE JUST HANGING ON THEIR MONEY RIGHT NOW.

BUT, UH, WE'RE WORKING HARD AND TRYING TO FIND NEW AND CREATIVE WAYS TO DO THINGS.

SO THAT I THINK, IS IT ANY QUESTIONS OF ME? VERY GOOD.

QUESTIONS FOR LARRY OR THE TEAM? COMMENTS FROM ANYONE ON THE BOARD? WE NO, WELL DONE EVERYBODY.

I MEAN, YOU GUYS ARE SWINGING FOR THE FENCES AND KNOCKING IT OVER, SO YEAH, WE, YEAH.

GET.

ONE OTHER THING WE DID IS, UH, I'VE EARLIER, UH, I GUESS FOR 10 OR 12 WEEKS, I MENTORED A NEW SALES PERSON AT THE BEVY HOTEL.

A YOUNG LADY THAT HAD NEVER BEEN IN SALES AND NEVER BEEN IN A HOTEL BUSINESS AND I'VE BEEN DOING BOTH.

SO I TOOK HER ON, THEN I TOOK ON A SALES PERSON THAT, UH, WAS AT THE KINDLE.

REALLY SHARP LADY, WAS DOING A, A REALLY, REALLY GREAT JOB.

HAD NEVER HAD BEEN IN SALES A LITTLE BIT, BUT NOT IN THE HOTEL SIDE.

AND IT WAS FUN AND EXCITING AND UH, HOPEFULLY WE'LL GET TO DO THAT AGAIN COMING UP.

HUH? AND THEN SHE LEFT , THEN SHE LEFT, SHE GOT A, SHE GOT A JOB IN SALES THAT LEFT .

IT HAPPENS.

BUT ANYWAY, THAT'S IT.

ALRIGHT.

ANYONE ELSE? QUICK AND EASY.

ALRIGHT, WELL THANK YOU ALL VERY MUCH AND ABSENT ANY OTHER COMMENTS, WE WILL STAND ADJOURNED.

THANK YOU IN JANUARY.

WE APPRECIATE Y'ALL VERY, VERY MUCH.

THE HOLIDAYS, EVERYONE.