[00:00:01]
CLOCK.[1. CALL TO ORDER – 4:00 PM]
IS NOW FOUR O'CLOCK STRAIGHT UP.I WILL CALL THIS MEETING TO ORDER AND JUST VERIFY THAT ALL APPROPRIATE NOTICES WERE POSTED.
UH, WE'LL OPEN IT UP NOW FOR ANY CITIZENS' COMMENTS AND PLEASE BE ADVISED THAT THE BOARD MAY RECEIVE COMMENTS, BUT DUE TO AN ATTORNEY GENERAL'S OPINION, IT'S VERY CLEAR THAT WE ARE NOT TO RESPOND TO THOSE COMMENTS DURING THE PUBLIC COMMENT PERIOD.
IS ANYONE FROM THE VAST AUDIENCE THAT WISHES TO OFFER ANY PUBLIC COMMENTS AT THIS TIME? ALL RIGHT, WELL, THERE BEING NONE.
I WILL CLOSE THE PUBLIC COMMENT PERIOD AND WE WILL MOVE ON TO OUR
[3.a. Approve Minutes from Regular Quarterly Meeting of July 9, 2026]
ACTION ITEM, WHICH IS THE APPROVAL OF MINUTES.WE EACH RECEIVED A DRAFT OF THE MINUTES FROM OUR LAST MEETING AND, AND SHOULD HAVE HAD THE OPPORTUNITY TO REVIEW THOSE.
ARE THERE ANY ADDITIONS, DELETIONS, CORRECTIONS, OR CLARIFICATIONS TO BE OFFERED? NOPE.
IS THERE A MOTION TO APPROVE THE MINUTES AS PRESENTED? MY MOTION TO APPROVE.
ANY OPPOSED? AND THE MOTION CARRIES UNANIMOUSLY AND I, I FAILED TO MENTION WHEN I DID CALL US TO ORDER THAT WE DO HAVE A FORUM OF DIRECTORS PRESENT, SO YES, THE BOARD FULLY HERE, SO.
ALRIGHT, I WILL TURN IT OVER TO
[4.a. Fair Market Share Reports - Hill Country Competitive Set]
YOU JEANETTE.THANK YOU VERY MUCH AND THANK Y'ALL FOR BEING HERE.
UM, YOU MAY NOTICE THAT LILLIAN HAS DROPPED OFF THE BOARD.
SHE'S NOT AN IN ATTENDANCE TODAY AND SHE'S JUST DECIDED THAT SHE HAD A LOT OF FAMILY CHANGES IN ISSUES IN HER WORLD THAT SHE COULDN'T, BEN COULD NOT PUT ENOUGH TIME TO THE BOARD THAT SHE'S ASKED TO BE DROPPED OFF.
SO WE WILL LOOK FOR SOMEONE TO REPLACE THAT SPOT PRIOR TO THE NEXT MEETING.
SO AS ALWAYS, WE GO OVER THE HILL COUNTRY PERFORMANCE, THIS IS OUR FAIR MARKET SHARE.
UM, AND I HAVE CHANGED IT UP A LITTLE BIT, I THINK BY HIGHLIGHTING THOSE TWO COLUMNS.
THESE ARE THE COLUMNS WE'RE TALKING ABOUT.
WHILE IT DOESN'T HAVE A LOT TO DO WITH OCCUPANCY, UH, THIS STILL SHOWS HOW WE ARE DOING AS COMPARED TO EVERYBODY ELSE.
SO EVEN THOUGH EVERYBODY'S DOWN A LITTLE BIT, INCLUDING US, WE ARE STILL GETTING MORE THAN OUR FAIR MARKET SHARE.
AS YOU CAN SEE HERE, THIS IS OUR APRIL THROUGH JUNE 3RD QUARTER, SECOND QUARTER OF 2026.
UM, WHAT I MENTIONED THIS LAST TIME IS WHAT KIND OF DESIGNATES THIS? IT CHANGES EVERY TIME BECAUSE THE ROOM COUNT CHANGES.
LAST YEAR AT THIS TIME, THE WILLIAM WAS PART OF THE COUNT, SO WE HAD 11 MORE ROOMS IN OUR COUNT.
SO THE 553 REPRESENTS OUR, UH, TRADITIONAL HOTEL ROOMS. OUR FAIR MARKET SHARE FOR THIS QUARTER WAS 5.56 AND WE CAME IN AT SIX 14.
UH, YOU CAN SEE HOW EVERYBODY ELSE DID.
UH, BANDERA ALMOST MADE THEIRS.
FREDERICKSBURG MADE THEIRS AS USUAL.
KERRVILLE DID NOT JUST BARELY.
UH, AND THE NEW BRAUNFELS FOR WHATEVER REASON LATELY HAS NOT MADE THEIR SHARE.
WE WERE SECOND AGAIN, IN AVERAGE RATE, WHICH IS PRETTY GOOD.
UM, MOVING ON, THIS IS A COMPARISON OF THIS QUARTER VERSUS NEXT QUARTER.
I MEAN, UH, PREVIOUS QUARTER 2025.
SO AGAIN IN 2025 WE HAD THOSE, A FEW EXTRA ROOMS IN THERE, UM, THAT BROUGHT OUR FAIR MARKET SHARE UP A LITTLE BIT AND WE STILL BEAT IT LAST YEAR AS WELL AS THIS YEAR.
UM, IS THERE ANY QUESTIONS ABOUT THIS, THIS FAIR MARKET SHARE PLUS OR MINUS? THAT LAST COLUMN KIND OF TELLS YOU WHO'S WINNING AND WHO'S LOSING.
AND SO WE WERE UP HALF A POINT THIS LAST QUARTER AND NEW BRAUNFELS WAS DOWN TWO AND A HALF.
UM, SO THAT'S HOW IT ALL DIVIDES OUT AND STILL EQUALS A HUNDRED PERCENT VERY GOOD.
[4.b. Smith Travel Research Overview]
RESEARCH.THIS IS THE ORGANIZATION THAT SENDS US A WEEKLY REPORT, UM, THAT WE CAN TRACK HOW WE DID EVERY SINGLE DAY OF EVERY YEAR.
AND FOR THIS PERIOD, APRIL 1ST THROUGH JUNE 22ND THROUGH JUNE, 2026, UM, WE DID 63.95%.
AND THAT'S COMPARED TO THE LAST FOUR YEARS.
OUR AVERAGE RATE IS A LITTLE UP.
UM, OUR DEMAND WAS A LITTLE BIT DOWN AND SO THAT SHOWS YOU WHY WE DON'T HAVE A HUGE INCREASE IN REVENUE FOR THE QUARTER.
THE NEXT SLIDE KIND OF COMPARES THE FIRST JANUARY ONE THROUGH SEPTEMBER 30TH.
WHILE WE'RE ON A FISCAL YEAR, UM, OUR FISCAL YEAR STARTS OCTOBER ONE THROUGH SEPTEMBER 30TH.
WE PRESENT TO YOU GUYS ON THE CALENDAR YEAR 'CAUSE A LOT OF YOUR BUSINESSES ARE BASED ON THESE NUMBERS ON CALENDAR YEARS.
UM, AGAIN, 63.35% FOR THE FIRST NINE MONTHS, 1 22 55.
I UPDATED THIS TODAY 'CAUSE WE GOT A REPORT YESTERDAY AND 95,000 IN DEMAND AND REVENUE IS ELEVEN THOUSAND ELEVEN MILLION SEVEN HUNDRED FIFTY EIGHT.
[00:05:01]
REPRESENT TOTALS FOR THE HOTEL INDUSTRY FOR OUR AREA.AND THAT 2023 DEMAND NUMBERS A TYPO.
WE WEREN'T VERY POPULAR BACK THEN.
YEAH, THAT'S, GOD, I'M GLAD YOU CAUGHT THAT.
LET ME PUT A CIRCLE AROUND IT.
OKAY, NOW, GUY, YOU ASKED US ABOUT THIS LAST TIME, THIS IS A SLIDE FOR HOT TAX REVENUE.
SO THESE NUMBERS COME FROM THE CITY OF BERNIE, FROM OUR FINANCE DEPARTMENT.
SO YOU CAN SEE THE YEARS, UH, THE REVENUE GOAL, WHAT WAS COLLECTED AND WHETHER WE WERE OVER UNDER.
SO WE HAVE HISTORICALLY DONE VERY, VERY WELL AND BEEN OVER OUR GOAL EVERY YEAR, 24 25, YOU MAY RECALL, UM, WE MISSED OUR GOAL BY 119,000.
AND THESE ARE NUMBERS FROM FINANCE.
THIS 2025 THROUGH 2026, THIS IS WHERE WE ARE THROUGH SEPTEMBER 30TH, 2026 ACCORDING TO FINANCE.
SO WHILE THIS LOOKS BAD,
WHAT IS IMPORTANT TO REMEMBER IS THAT SEPTEMBER 30TH IS THE END OF OUR YEAR, BUT WE DON'T COLLECT SEPTEMBER REVENUE UNTIL OCTOBER.
SO THERE WILL BE AN ADJUSTMENT TO OUR YEAR END WHEN THOSE SEPTEMBER REVENUES HAVE BEEN FULLY COLLECTED IN OCTOBER.
UM, EQUALLY SHORT TERM RENTALS DO THE SAME THING.
THEY PAY OCTOBER FOR THAT QUARTER.
SO THESE NUMBERS WILL CHANGE ONCE ALL OF THE FINAL PAYMENTS HAVE BEEN RECEIVED.
AND SO ON THE PRIOR YEARS, DOES THAT THE, THE REVENUE COLLECTED REFLECT THAT LATER COLLECTION? YES, IT DOES.
AND WE JUST HAVE A LAG ONLY IN THIS CURRENT FISCAL.
WE DON'T HAVE THOSE NUMBERS YET.
SO WE'RE EXPECTING ALL OF THOSE OCTOBER PAYMENTS TO COME IN THROUGHOUT THE MONTH.
UH, AND, AND IN ADDITION, THERE ARE, THERE'S TYPICALLY SOME THAT COME IN LATE, SO THEY MAY CHANGE TOWARDS THE END OF THIS CALENDAR YEAR, DEPENDING ON WHEN THOSE PAYMENTS COME IN.
UM, FOR 26, 27, THEY, WE HAVE REDUCED THE REVENUE LINE TO 9 3 9 7 4 3.
WE'VE MADE A LOT OF EXPENSES REDUCTIONS IN ORDER TO REDUCE THAT LINE BACK DOWN AND TRY TO GET A BETTER IDEA OF WHAT THE ACTUAL REVENUE IS GOING TO BE.
WE'VE TYPICALLY INCREASED EVERY YEAR, UM, WITH THE COMFORTABLE KNOWLEDGE THAT IT TOO WAS GONNA INCREASE.
AND THINGS HAVE AFFECTED THAT.
AS YOU ALL KNOW, THE ECONOMY, THE WARS, THE GAS, ALL OF THOSE THINGS, TRANSIENT BUSINESS HAS SLOWED DOWN A LITTLE BIT.
UM, SO WE'RE TAKING A VERY CONSERVATIVE APPROACH FOR THIS COMING YEAR.
I'M HOPING TO COME BACK NEXT YEAR AND SHOW YOU THIS GREAT BIG FAT GREEN INCREASE AT THE END OF THE YEAR.
UM, SO DO YOU GUYS HAVE ANY QUESTIONS SO FAR? UNFORTUNATELY I DO.
SO THE PREVIOUS SLIDE WE'RE SHOWING STEADY GROWTH ON THE REVENUE HOTEL REVENUE SIDE.
AND YET THAT'S NOT REFLECTED IN THE HOT TAX COLLECTION.
WHERE'S THE SO THESE, THE, NOW THESE NUMBERS ARE FROM SMITH TRAVEL RESEARCH.
SO THOSE ARE IN THE MONTH FOR THE MONTH.
SO ALL OF THE NUMBERS THAT SMITH TRAVEL GETS ARE UPDATED EVERY WEEK BASED ON WHAT THOSE WEBSITES AND FLAGS THAT THEY FOLLOW TO GET THEIR NUMBERS.
AND THEN I MADE A NOTE THAT, SO THIS IS 2026 SMITH TRAVEL RESEARCH IS SHOWING THE REVENUE AS 11 MILLION.
AND THEN THESE ARE HOT TAX NUMBERS.
SO THE STAR REPORT FROM OCTOBER 1ST, 2025 THROUGH SEPTEMBER 30TH, 2026.
THE TOTAL HOTEL REVENUE IS 15,000,696.
THE ASSOCIATED HOT TAX FOR THAT NUMBER IS 1,000,098.
SO THEIR NUMBER IS GONNA REFLECT, UM, A LITTLE BIT LESS THAN OUR FINAL NUMBER.
I MEAN, THEY'RE GONNA REFLECT MORE RIGHT NOW, BUT AT THE END OF THE DAY, THEIR NUMBER WILL REFLECT A LITTLE BIT LESS BECAUSE REMEMBER THAT SMITH TRAVEL RESEARCH DOES NOT INCLUDE THE KINDLE N OR ANY OF OUR SHORT TERM RENTAL PROPERTIES.
THAT MAKE SENSE? DOES THAT ANSWER YOUR QUESTION? DOESN'T LOOK LIKE IT.
SO THIS, SO 218,000 IS HOT TAX, 1,000,031 IS HOT TAX COLLECTED.
AND THE PREVIOUS SLIDE SHOWS TOTAL REVENUE.
SO IF YOU TAKE TOTAL REVENUE AND DIVIDE THAT OUT BY 7%, YOU'RE GONNA GET A NUMBER SIMILAR TO REVENUE COLLECTED.
SO WE'RE TALKING ABOUT TWO DIFFERENT TOTALS.
[00:10:01]
HOTEL OCCUPANCY TAX.SO BASICALLY OUR GOALS ARE JUST TOO LOFTY FOR 24 AND 25.
WE MADE A SIGNIFICANT LEAP AND AT THIS POINT, I CAN'T EVEN TELL YOU WHY.
UM, IF YOU LOOK AT 2023 TO 2024, OUR GOAL WAS 1,000,001.
WE CAME IN AT 1,000,001, TWO TWO.
UM, AND THEN WHEN WE SET THE REVENUE FOR 24 25, 1,000,250.
SO THAT WAS A PRETTY GOOD LEAP.
UM, AND WHAT I'VE EXPLAINED TO SOME FOLKS IS THAT WE TYPICALLY ARE IN THE RED UNTIL ABOUT MARCH.
WE'RE, WE'RE OPERATING IN A DEFICIT UNTIL ABOUT MARCH.
WHEN SPRING BREAK COMES, THE SUMMER MONTHS COME AND THAT'S WHEN THE TRAVEL PICKS UP AND THAT WE CATCH UP AND WE TYPICALLY EXCEED, ESPECIALLY IN THE COOLER MONTHS WHEN IT STARTS COOLING OFF IN AUGUST, SEPTEMBER, NOT SO MUCH AUGUST, SEPTEMBER WHEN IT STARTS COOLING OFF ALL OF THOSE REVENUE NUMBERS PICK UP.
WE WERE WATCHING THE NUMBERS REAL CLOSE THROUGH SPRING BREAK, UH, THROUGH MAY, BUT WE THOUGHT WELL SUMMER'S COMING AND WE'LL BE ABLE TO RECOVER.
IN THE MEANTIME, WE HAVE TO SET OUR BUDGET FOR THE FOLLOWING YEAR, 25, 26, APRIL OR MAY.
SO WE SAID, OH, WE'RE GONNA BE CAREFUL.
WE'RE JUST GOING TO, WE'RE GONNA LEAVE IT AT A FLAT NUMBER OF MILLION 250.
AND WE HAVE TO SET THAT EARLY ON IN THE YEAR TO GO THROUGH COUNCIL AND GO THROUGH THE PROCESS.
WELL, IT'S NOT UNTIL, YOU KNOW, IN JULY, AUGUST OF 25 THAT WE GO, EI DON'T THINK WE'RE GONNA MAKE BUDGET E WE SHOULD HAVE BACKED OFF ON OUR REVENUE NUMBER FOR NEXT YEAR.
AT THAT POINT IT WAS A LITTLE LATE.
SO WE'VE ALREADY SET THE NUMBER SO WE'RE DEALING WITH THE SAME PROBLEMS WE DID LAST YEAR AS FAR AS TRAVEL.
IF YOU LOOKED AT THIS ON A ROLLING THREE YEAR AVERAGE THOUGH, IT'D SMOOTH THAT LINE OUT QUITE A BIT.
SO, UM, I MEAN I FEEL LIKE 9 39 IS PROBABLY A LITTLE LIGHT.
YEAH, I THINK IT'S A LITTLE LIGHT.
UM, IT, I MEAN I FEEL LIKE WE DO THAT WHEN WE'RE NOT EVEN TRYING.
SO I FEEL LIKE WE'RE GONNA DO A LOT BETTER THAN THAT, BUT WE'RE KIND OF SETTING THE BAR LOWER SO THAT WE CAN THEN YEAH.
INCREASE IT AS WE GO AND MAYBE NOT INCREASE AS MUCH AS WE HAVE IN THE PAST MAYBE.
MAYBE NOT SUCH QUITE A LEAP 1,000,001 TO MILLION TWO, THAT'S A LOT.
IS THERE ANYTHING, I'M SURE YOU MAY HAVE A SLIDE ON THIS, BUT IS THERE ANY PROJECTIONS ON THAT BUDGET THAT IS GONNA REFLECT THE LOWER REVENUE GOAL? AS FAR AS WHAT WE'RE NOT GONNA BE ABLE TO DO OR BE ABLE TO SPEND OR MOST OF WHAT WE TOOK OUT OF THE BUDGET.
YOU KNOW, IF YOU SEE OUR BUDGET ADVERTISING MARKETING IS THE BIGGEST ITEM AS FAR AS OUR OPERATING EXPENSES.
MOST OF THE MONEY GOES TO ADVERTISING AND MARKETING.
THE PLACES WHERE WE DID SOME CUTS WAS LIKE TRAVEL.
YOU KNOW, WE USED TO GO TO A LOT MORE TRADE SHOWS.
WE USED TO GO TO A LOT MORE, UH, INDUSTRY SPECIFIC CONFERENCES AND STUFF.
SO WE'VE KIND OF CUT BACK ON SOME OF THOSE THINGS.
UM, WE HAD A SALARY DE DECREASE.
SALARY LINE WAS DECREASED WHEN LARRY LEFT.
UM, BUT WHICH IS ALSO TAKES INTO CONSIDERATION WHY OUR REVENUE LINE CAN BE LOWERED AS MUCH TOO.
WE DON'T HAVE TO MAKE AS MUCH THIS, THIS GO AROUND.
UM, TORI IS GONNA TALK ABOUT SOME OF THE ADVERTISING AND, AND SOME OF THE CHANGES THAT WE'VE MADE TO SAVE MONEY AND SOME OF THE PLACE THINGS THAT WE WERE USING.
I KNOW WE TALKED ABOUT DATA FI WHERE WE DECIDED NOT TO RESIGN WITH DATA FI BECAUSE THEY'RE VERY EXPENSIVE AND WE CAN GET SOME OTHER REPORTS FROM SOME OTHER ENTITIES, UM, THAT CAN PROVIDE SIMILAR REPORTING WITHOUT, WITHOUT THE HIGH COST.
[4.c. Placer.AI Destination Reports]
TORY TO GO OVER SOME OF THE, AS YOU CAN SEE, PLACER DESTINATION HAS REPLACED PHI.UM, AND SHE'S GONNA EXPLAIN SOME OF THOSE SLIDES TO YOU AND SOME OF THOSE CHANGES IN THE REPORTING.
UM, AND THAT WAS DEFINITELY A BIG COST SAVINGS
PLACER IS SOMETHING THAT THE CITY ALREADY HAS, UM, THAT ARE BEING USED FOR A, AN ASSORTMENT OF OTHER DEPARTMENTS LIKE PARKS AND RECREATION.
UM, AND I DO BELIEVE LIKE EDC AND THINGS OF THAT NATURE.
UM, SO WE'RE GONNA JUMP ON BOARD AND USE THOSE RESOURCES.
UM, SO THOSE, THESE ANALYTICS AND THINGS WILL BE IN ALIGNMENT WITH THEIRS AS WELL.
UM, SO WHAT WE'RE LOOKING AT RIGHT NOW, UM, COMING UP IS GONNA BE DESTINATION REPORTING AS A WHOLE.
SO THAT'S PEOPLE VISITING BERNIE AND STAYING OVERNIGHT, SPECIFICALLY
[00:15:01]
IN BERNIE AS A WHOLE.WE'LL ALSO TALK ABOUT THE HILL COUNTRY MILES SPECIFICALLY AS A DESTINATION, UM, AND A FOOTPRINT THERE.
UM, BUT SO FOR DESTINATION AS A WHOLE, WE'RE TALKING 50 PLUS MILES AWAY.
UM, SO SOME OF THESE LOOK PRETTY SIMILAR TO OUR DATA FI REPORTS.
UM, AND WE'RE GOING TO KEEP LEARNING MORE AND MORE ABOUT THIS PLATFORM.
UM, AND I'LL KEEP SHOWING YOU NEW THINGS EVERY TIME WE GATHER.
UM, BUT SO DAY TRIPS VERSUS OVERNIGHT TRIPS, YOU KNOW, UM, OH, SORRY ABOUT THAT.
UM, SO THIS RIGHT HERE, THIS DOES NOT SHOW US OVERNIGHT SPECIFICALLY 'CAUSE IT IS BREAKING OUT OUR DAY TRIPS VERSUS OUR OVERNIGHT TRIPS.
UM, BUT WHEN YOU DO LOOK AT OUR OVERNIGHT FRIENDS, UM, YOU WILL SEE THE BULK OF OUR PEOPLE ARE STAYING ONE NIGHT.
HOWEVER, OUR AVERAGE DURATION IS THREE NIGHTS.
UM, AND THERE THAT IS A YEAR OVER YEAR INCREASE.
IT'S JUST A HAIR, BUT I'LL TAKE IT.
UM, THE LONGER WE CAN GET 'EM TO STAY THE BETTER, IN MY OPINION.
UM, SO THIS RIGHT HERE IS SHOWING US, WHICH ALSO SIDE NOTE, THIS IS APRIL 26TH THROUGH JUNE 26TH IS THE TIME PERIOD THAT WE'RE TALKING ABOUT.
THERE WILL BE SOME THAT ARE GONNA BE FOR THE LAST 12 MONTHS, BUT, SO THIS IS THAT TIME PERIOD.
UM, I DO HAVE, UM, SOME, SOME DAY OF ARRIVAL REPORTING, WHICH I THOUGHT WAS KIND OF INTERESTING.
UM, WE ALL KNOW THAT PEOPLE LIKE TO SHOW UP ON FRIDAYS, BUT I THOUGHT IT WAS A LITTLE INTERESTING THAT OUR SATURDAY ARRIVAL AND OUR THURSDAY ARRIVAL SEEM REALLY, AND TODD AND MONICA PROBABLY ARE GONNA SEE THIS IN YOUR OWN LOCATION SPECIFICALLY, BUT I WAS A LITTLE SURPRISED TO SEE THURSDAY IS SUCH A POPULAR ARRIVAL DAY AND IT'S SIMILAR TO SATURDAY.
SO THAT, THAT WAS SOMETHING INTERESTING I THOUGHT I WOULD POINT OUT.
UM, BUT OF COURSE, FRIDAY, SATURDAY, SUNDAY, ON THE RIGHT HAND SIDE FOR OUR VISITOR COUNTS, NO SHOCK THERE.
THAT, THAT'S, THOSE ARE OUR POPULAR TIMES FOR PEOPLE TO COME AND HANG OUT IN BERNIE.
UM, SO OVERNIGHT DETAILS, THESE ARE PLACES WHERE PEOPLE ARE COMING FROM.
WE'RE WE'RE CUTE TO HOUSTON AND DALLAS AND AUSTIN OF COURSE IN THE TOP.
UM, AND JUST LIKE JEANETTE WAS TALKING ABOUT, WE ARE IN FACT DOWN, YOU CAN SEE THAT YEAR OVER YEAR CHANGE ON THE RIGHT HAND SIDE, UM, FOR ALL OF THESE DESTINATIONS, UM, THAT ARE OUR MOST POPULAR VISITING FROM PLACES.
UM, WE ARE IN FACT DOWN, I'M NOT GONNA SUGARCOAT IT.
ANY QUESTIONS ON THAT BEFORE I MOVE FORWARD? ALL READY.
SO REMINDER, WE'RE STILL TALKING OVERNIGHT TRIPS SPECIFICALLY, AND THIS IS FOR THE LAST 12 MONTHS.
THE PEOPLE WHO ARE STAYING OVERNIGHT, THESE ARE THE THINGS THAT THEY ARE PARTICIPATING IN OR GOING TO, UM, NATURALLY IF YOU ARE STAYING OVERNIGHT, YOU'RE GOING TO HAVE TO EAT FOOD.
SO RESTAURANTS ARE, UM, RANKING AS ONE OF THE TOP PLACES THAT YOU WILL GO.
UM, YOU CAN GO TO MULTIPLE DIFFERENT PLACES WHILE YOU WERE IN TOWN.
UM, AND THIS DOES INCLUDE YOUR FAST FOOD CHAINS AS WELL AS, UM, OUR MORE FAMILY OWNED ESTABLISHMENTS.
UM, SO THE, THE VISITATION TO RESTAURANTS AND HOTELS ARE SIMILAR.
UM, BUT IT IS, THESE REPORTS ARE SHOWING THAT WE ARE SEEING AN INCREASE IN OUR RESTAURANT VISITATION.
THIS NEW DATA COLLECTION IS STILL DONE THE SAME WAY AS THE OTHER, UH, SIMILARLY, YES.
SO THERE, THERE IS THE, THE CREEPY CELL PHONE TRACKING AND ALL OF THE SAME THINGS.
AND BECAUSE WE HAD SOME QUESTIONS ON IT LAST GO AROUND, I DID SEND A LIST OF ALL OF OUR, UM, LOCATIONS FOR RESTAURANTS AND THINGS.
SO WHEN WE FIRST STARTED OUR RE OUR RELATIONSHIP WITH PLACER, YOU HADN'T BEEN OPEN AT THAT POINT.
SO WE HAVE SINCE BACK FILLED THOSE POINTS OF INTEREST.
UM, I DO HAVE A QUESTION IN EMILY THOUGH, IN REGARDS TO RETAIL, IF WE'RE GONNA BE ABLE TO DO THE SMALLER LOCATIONS MM-HMM
UM, JUST BUT YOU WEREN'T ABLE TO DO, WE WEREN'T ABLE TO WITH FY UM, I MEAN IT'D BE COOL IF YOU CAN, I'D JUST LIKE TO COMPARE MY NUMBERS MAINLY.
SEE HOW ACCURATE YEAH, I DO HAVE THAT QUESTION INTO THEM RIGHT NOW.
AND WE'RE GONNA SCHEDULE A POWOW.
MY GAL IS APPARENTLY GETTING MARRIED AND IS ON HER HONEYMOON RIGHT NOW.
SO ONCE SHE RETURNS FROM THAT LOVELY EVENT, WE'RE GOING TO SIT AND TALK ABOUT A HANDFUL OF THINGS.
AND ONE OF THOSE ITEMS IS GONNA BE CAN WE FEASIBLY AND ACCURATELY TRACK TRAFFIC IN OUR RETAIL LOCATIONS ON THE HILL COUNTRY MILE? JUST BECAUSE THEY'RE SO CLOSE.
THAT WAS THE REASON DATA I COULDN'T MAYBE PLACE OR KNOWS SOMETHING THAT DATA FI DOESN'T.
SO THIS IS BASED ON OVERNIGHT TRIPS.
[00:20:01]
CAN THE HOTEL VISITS GO DOWN, DOWN SOMEWHERE TOO? SO THIS IS ALSO INCLUDING PEOPLE WHO ARE STAYING OVERNIGHT, WHETHER IT DOESN'T MATTER WHERE THEY'RE STAYING.THAT WOULD ALSO BE YOUR SHORT TERM RENTALS IF YOU'RE STAYING IN A CAMPGROUND.
SO THEY, THOSE ARE NOT CONSIDERED HOTELS.
SO THAT'S, THAT'S WHERE THAT IT IS DOWN A LOT THOUGH.
LIKE IT'S, SAY THAT AGAIN, SORRY.
CONCERNING I SAID THAT'S DOWN A LOT.
IT'S KIND OF CONCERNING, BUT, BUT MAYBE THEY'RE, BUT IT'S, I'M NOT SEEING IN MY BUSINESS.
I MEAN WE'RE NOT DOWN THAT MUCH.
BUT MAYBE THEY'RE JUST SAVING MONEY BY STAYING WITH FAMILY OR YEAH, I THINK WE ARE GONNA SEE THAT.
SO NOW WE'RE GONNA MOVE ON TO HILL COUNTRY MILE DATA.
UM, THIS IS GONNA INCLUDE OUR LOCALS.
UM, HOWEVER, I'M A LIAR ON THIS SLIDE THOUGH 'CAUSE IT DOES SAY FROM 50 PLUS MILES.
I AM INCLUDING MY LOCALS IN HERE.
UM, SO WE'RE GONNA BE TALKING ABOUT OUR FIRST QUARTER.
UM, AND SO WHAT WE'RE SEEING HERE ARE OUR OUTLIERS AND OUR PEAKS.
SO YOU WILL SEE MUSIC ON THE MILE WAS A BIG DAY.
'CAUSE IT ALSO HAD FIRST SATURDAY ON MAINE IN THE EVENING AND LEMONADE DAY ALL AT THE SAME TIME.
I WILL SAY THAT'S ONE OF MY FAVORITE WEEKENDS.
IT MAKES MY HEART HAPPY TO SEE ALL OF THESE THINGS HAPPENING AT THE SAME TIME.
AND THEN OF COURSE, DOS FESTIVAL OF KENDALL.
THERE IS A PARADE THAT HAPPENED IN THAT WINDOW OF TIME ATTRIBUTING TO THAT, UH, LITTLE INCREASE RIGHT THERE.
AND I INCLUDED THE, THE OUTLIER OF GOOD FRIDAY VERSUS HOLY SATURDAY.
I THOUGHT IT WAS A LITTLE INTERESTING THAT GOOD FRIDAY TRAFFIC IS HIGHER THAN HOLY SATURDAY TRAFFIC
UM, BUT I ASSUME THAT THAT'S BECAUSE, YOU KNOW, PEOPLE HAVE THAT DAY OFF AND RETAIL, UH, MAY NOT BE OPEN ON HOLY SATURDAY AND CLARIFY.
DO YOU HAVE ANY THOUGHTS? THIS IS LOCALS AS WELL.
UM, SO I WAS GONNA ASK IF Y'ALL HAD ANY INSIGHTS ON YOUR OWN LOCATIONS ON THE HILL COUNTRY MILE.
GOOD FRIDAY VERSUS HOLY SATURDAY.
UM, BUT BUT NOT SHOCKING THAT SUNDAY IS LIKE WELL, YEAH.
I DO KNOW BECAUSE EVERYONE'S CLOSED.
WELL, EVERYBODY'S CLOSED ON SUNDAY.
I'M NOT AWARE OF ANYBODY CLOSED.
YEAH, IT SOUNDS LIKE THERE'S MORE TRAFFIC HAPPENING THOUGH.
SO IT WAS AN INTERESTING THING TO POINT OUT IN THAT REPORT THEN.
SO YEAH, I MEAN, IF THEY'RE OFF ON FRIDAY AND IF THEY ARE TRAVELING FOR EASTER AND THEY DRIVE ON SATURDAY TO SPEND EASTER WITH GRANDMA OR WHATEVER, MAYBE.
UH, EASTER BONNET SHOPPING, I GUESS ON FRIDAY.
DOES, UM, I GUESS I CAN'T REMEMBER THE DATE FOR THE, UM, CORVETTE SHOW.
IS THAT, WAS THAT BEFORE APRIL 1ST MAYBE? I FEEL LIKE THAT WAS APRIL THE EIGHTH.
THAT WAS, YEAH, I THINK IT WAS LATER LAST YEAR.
IT SHOULD BE THAT S SPIKE AFTER.
MAYBE A, YEAH, BETWEEN EIGHT AND 15.
UM, PROBABLY THAT, THAT SPIKE NOT, NOT THE HOLY SATURDAY ONE, BUT NOT THE ONE AFTER, BUT THE ONE FOLLOWING THAT.
UM, IT LOOKS LIKE TRAFFIC TO THE HILL COUNTRY MILE WAS GREATER FOR YOUR OVERNIGHT PEOPLE.
WELL, NO, THIS IS LOCALS AND IT'S NOT EXCLUSIVE TO OVERNIGHTS.
I WILL MAKE A NOTATION AND ASK AND DIG DEEPER INTO THAT.
SO WHAT THIS TELLS ME IS WE NEED A MEMORIAL DAY WEEKEND EVENT.
YOU ARE IN CHARGE OF PLANNING THAT.
THOMAS, I WAS THINKING THAT OUR GRADUATION, LIKE, LIKE YESTERDAY MEMORIAL DAY, WE GOT, WE NEED TO CREATE SOME GRAVITY.
LET'S DO IT AND COME UP WITH A NEW GERMAN FESTIVAL.
WE SHOULD HAVE A PICKLE FESTIVAL.
A WHAT FESTIVAL PICKLE, LIKE BECAUSE OF FICKLE PICKLES WAS SO POPULAR FOR SO WELL IT IS STILL POPULAR, BUT LIKE THE LEADING CONTEST.
I'M EXCITED TO SEE HOW THAT WORKS.
AND THIS WAS A REPORT THAT, UH, PLACER HAS THAT I THOUGHT WAS INTERESTING.
UM, SO THE PEOPLE THAT ARRIVE ON THE HILL COUNTRY MILE, NONE OF THAT IS REALLY STAND OUT SURPRISING TO ME.
UM, BUT WHAT IT DID INCLUDE WAS A COMPARISON OF OUR HILL COUNTRY MILE TRAFFIC TO THE DEMOGRAPHICS OF TEXAS AS WELL AS THE UNITED STATES.
UM, I, OUR US FOLKS ARE A LOT MORE IN ALIGNMENT WITH OUR HILL COUNTRY MILE TRAFFIC THAN OUR TEXAS POPULATION AS A WHOLE.
UM, BUT I THOUGHT IT WAS JUST AN INTERESTING THING TO SHARE SINCE I HAD ACCESS TO IT.
UM, OUR, OUR MEDIAN AGE, WE TEND TO BE, UM, A LITTLE OLDER HERE, UM, WHICH ISN'T SURPRISING FOR THE REST OF TEXAS.
UM, AND OUR EDUCATION IS HIGHER THAN THE REST OF TEXAS.
AND OF COURSE OUR, OUR HOUSEHOLD INCOME AS WELL.
UM, BUT I FIGURED I WOULD PASS THAT ON AND SHOW Y'ALL 'CAUSE I THOUGHT IT WAS AN INTERESTING THING THAT WE NOW HAVE ACCESS TO.
BUT I PROBABLY WON'T SHARE THAT IN THE FUTURE 'CAUSE IT'S
[00:25:01]
NOT GONNA CHANGE.[5.a. Current - Recent Advertising Creative]
ON TO ADVERTISING.SOME, SOME EXAMPLES OF OUR PRINT AND OUR TRADITIONAL DIGITAL ADVERTISING WITH, UM, TEXAS PUBLICATIONS LIKE TEXAS HIGHWAYS AS WELL AS TO OUR TEXAS.
UM, THESE ARE A PART OF OUR DESTINATION DRIVER CAMPAIGN THAT WE DO THROUGH A JR MEDIA.
UM, WE, WE RUN A HANDFUL OF THINGS SIMULTANEOUSLY AND THEY PLAY OFF OF EACH OTHER.
UM, AND I HAVE SHOWN SPECIFICALLY THE TOP PERFORMING CREATIVE.
THERE ARE MULTIPLE DIFFERENT VERSIONS AND SIZES AND THINGS ALL HAPPENING AT THE SAME TIME, BUT THESE ARE THE ONES THAT PERFORMED THE BEST, UM, WITH THE AUDIENCES.
UM, I ALSO WANTED TO POINT OUT ON THE NATIVE DISPLAY ON THE FAR RIGHT, I DID UM, INQUIRE WITH THEM WHY WE SAW A DECREASE IN OUR, UM, IN OUR CLICK-THROUGH RATES.
SO A JR MEDIA IS NOW USING A ROLLING AVERAGE FOR THEIR AVERAGES AS FAR AS CLICK-THROUGHS AND THINGS OF THAT NATURE.
AND ACROSS THE BOARD ADVERTISING IS INCREASING.
UM, PERFORMANCE IS INCREASING.
UM, WE ACTUALLY, WHEN YOU COMPARE THE NATIVE, UM, FROM THE WINTER CAMPAIGN TO THIS SUMMER CAMPAIGN, IT ACTUALLY OUTPERFORMED THE SUMMER CAMPAIGN, UM, BY UH, AN INCREASE.
WE ARE 58% HIGHER IN, UH, IMPRESSIONS AS WELL AS A 38% INCREASE IN WEBSITE VISITS FROM THAT CAMPAIGN.
SO JUST IN CASE ANYONE SAW THAT AND YOU'RE LIKE, WHAT'S THAT? UM, THAT IS THE EXPLANATION FOR THAT.
UM, ANY OTHER QUESTIONS ON ADVERTISING ON THIS SLIDE? ALRIGHT.
THEY ALSO, UH, SINCE THIS IS A NEW PRODUCT FOR, UM, EVERYBODY 'CAUSE GOOGLE DISPLAY NETWORK IS AN OPPORTUNITY THAT PRESENTED ITSELF IN THE ADVERTISING WORLD WITHIN, UM, THE LAST 12 MONTHS.
THERE IS NOT A, A ROLLING AVERAGE AVAILABLE 'CAUSE WE HAVEN'T EVEN HIT THE 12 MONTH MARK YET.
UM, BUT IT IS DEFINITELY PERFORMING NICELY.
WE ARE GONNA CONTINUE DOING THIS IN THE NEXT YEAR.
IT'S, UM, DEFINITELY MUCH MORE COST EFFECTIVE AND EFFICIENT IN COMPARISON TO, UH, GOOGLE SEARCH ADVERTISING.
AND THESE ARE EXAMPLES OF WHAT, UH, THE TOP PERFORMING CREATIVE, UM, LOOKED LIKE FOR THIS PARTICULAR CAMPAIGN, UM, IN THE SUMMERTIME.
AND THEN, SO NEWSLETTER ADVERTISING, THESE ARE AGAIN, SAMPLES OF THINGS THAT WE HAD IN THE LAST SINCE WE SAW Y'ALL LAST.
UM, THE VIDEO IN THE CENTER THAT WAS ACTUALLY A FREEBIE THAT WE, UM, WERE OFFERED IN GLADLY TOOK ADVANTAGE OF.
UM, SO IT'S ALWAYS NICE WHEN WE CAN GET FREE ADVERTISING OUT OF OUR, UH, VENDORS AND THEN MEDIA WIRES.
WE, SINCE WE WERE LAST TOGETHER, WE'VE SENT THREE OUT.
UM, AND WE HAVE A HANDFUL LEFT THAT WE WILL BE UTILIZING IN THIS UPCOMING FISCAL YEAR.
AND WE WILL LIKELY HAVE ANOTHER CONTRACT TO SIGN UP FOR SOME MORE OF THOSE.
SO WE WORKED WITH A GAL NAMED MEDINA ANDERSON.
UM, SHE WAS ACTUALLY A PART OF THE, UH, AUTO RIDERS ASSOCIATION THAT VAL HAD WORKED WITH.
I THINK WE TALKED ABOUT THEM LAST GO AROUND IF WE DIDN'T, WE'RE GONNA TALK ABOUT 'EM HERE IN A SECOND.
UM, BUT SHE HAS BEEN SOMEONE THAT I'VE WORKED WITH OVER THE YEARS.
SHE HAS, UM, A, A LONGSTANDING, UH, TV SEGMENT THAT SHE DOES WITH A VARIETY OF DIFFERENT, UM, STATIONS.
INITIALLY WAS CREATIVE LIFESTYLES WITH EDINA, BUT SHE HAS PIVOTED, UM, AND IS NOW THE TRAVEL LIFESTYLE WITH EDINA.
AND SHE ACTUALLY LIVES, I THINK IN LIKE THE BULVERDE AREA.
UM, SO IT WAS REALLY NICE OF HER TO COME AND HANG OUT WITH US FOR A COUPLE OF DAYS.
AND WE WENT TO A HANDFUL OF PLACES AND SHE TALKED ABOUT THE PLACES THAT SHE VISITED, UM, ON TV IN AUSTIN AS WELL AS SAN ANTONIO.
AND THERE WILL BE A FUTURE AIR DATE FOR, UM, THE NBC STATION IN DALLAS.
UM, SHE ALSO, UM, WAS ABLE TO GET SOME GOOD HALLMARK VISIBILITY FOR US WHEN ALL OF THAT WAS GOING ON.
UM, AND, AND GOT THAT STATION THAT SHE WAS ON THAT DAY TO DO SOME SOCIAL POSTING FOR US, WHICH WAS A VERY NICE AND FRIENDLY SURPRISE.
SO SHE'S BEEN GOOD TO US OVER THE YEARS.
[5.b. Influencer Status Update]
AND THEN THIS WAS OUR, OUR LAST VISIT WITH ACTUALLY SECOND TO THE LAST VISIT THAT WE COORDINATED WITH SHERPA.UH, AMANDA HAD ACTUALLY BEEN IN BERNIE BEFORE SHE CAME, I WANNA SAY TWO YEARS AGO
[00:30:01]
DURING, UH, KENDALL COUNTY FAIR.UM, SO SHE WAS, SHE WAS HERE WITH US.
UM, FOR OUR SECOND TO THE LAST VISIT WITH SHERPA.
WE HAVE ONE THAT JUST COMPLETED.
UM, AND WE ARE NOT GONNA RE-UP SHERPA.
IT, UM, WAS NOT SOMETHING THAT I THOUGHT, I THINK WE CAN HANDLE IT BETTER ON OUR OWN, UM, AND, AND SEEK THOSE OUT MORE EFFICIENTLY, INDEPENDENTLY.
UM, SO, BUT HERE'S SOME EXAMPLES OF WHAT SHE DID WHILE SHE WAS HERE IN TOWN WITH US.
UM, AND THEN SOME ADDITIONAL FREEBIE POSTS FROM FOLKS THAT WE'VE WORKED WITH, UM, LOCALLY AND THROUGHOUT THE STATE.
UM, AND THEN WE'RE GONNA TALK A LITTLE BIT ABOUT HALLMARK.
UM, EVERYBODY WAS IN THE LOOP ON WHAT, ON HALLMARK.
WHEN I'M TALKING ABOUT HALLMARK, I'M TOTALLY IN THE LOOP.
I, YES, YOU MADAM ARE THE QUEEN OF ALL THINGS CHRISTMAS
UM, SO WE WERE THE ONLY TEXAS TOWN TO BE IN THE LIST.
UH, SO WE WERE GETTING ALL KINDS OF WONDERFUL SUPPORT FROM, UM, TOURISM ORGANIZATIONS ACROSS THE STATE AS WELL AS MEDIA OUTLETS THROUGHOUT THE STATE.
I DID USE ONE OF OUR MEDIA WIRES TO PROMOTE THAT.
UM, AND GOT A LOT OF REALLY GOOD PICKUP, ESPECIALLY FROM PLACES LIKE YAHOO NEWS AND MSN.
THAT WAS SOME REALLY GOOD VISIBILITY THERE.
UM, AND WE SHOULD HOPEFULLY KNOW BY THE END OF THIS MONTH IF BERNIE WAS SELECTED AS THE, THE MEST CHRISTMAS TOWN.
THAT COULD BE A REALLY BIG THING FOR US TO HAVE THAT VISIBILITY.
WE GOT A LOT OF REALLY GOOD VISIBILITY JUST FROM PEOPLE TALKING ABOUT US AND UNEXPECTED.
LIKE WE JUST, LIKE IT JUST SHOWED UP THAT, OH, WE GOT NOMINATED.
SO I, ONE OF OUR VOLUNTEERS NOMINATED US AND THEN TOLD ME ABOUT IT AND THEN I NOMINATED US.
SO I DON'T KNOW HOW MANY NOMINATIONS WERE PUT IN THE HAT FOR BERNIE.
BUT I WOULD LIKE TO THINK THAT THERE WERE, 'CAUSE I DIDN'T KNOW THEY WERE TAKING NOMINATIONS.
I DIDN'T KNOW ABOUT IT UNTIL VALERIE TOLD ME THAT.
SHE'S LIKE, HEY, I JUST SUBMITTED Y'ALL FOR THIS.
AND IT WAS LIKE THE VERY NEXT DAY WAS THE DEADLINE.
SO ANY QUESTIONS ON HALLMARK? WE'LL FIND OUT ON THE 31ST IF THEY GOT IT RIGHT.
IT'S SOME GOOD COUNTER PROGRAMMING TO THE UH, HOUSEWIVES
LIKE THAT OUR TOWN WOULD MUCH RATHER BE A HALLMARK TOWN YEAH.
SO ANY OTHER THOUGHTS OR QUESTIONS WHILE YOU HAVE ME OR? NO, GOOD JOB.
AND I BET WE DON'T HAVE ANY TOUGH QUESTIONS.
[6.a. Tourism Industry Update]
I GOTTA TELL Y'ALL DESTINATIONS TEXAS, UM, I WENT TO THIS CONFERENCE IN PLANO SEPTEMBER 2ND THROUGH THE FOURTH.WHEN WAS THE, SO WHEN WAS THE DEADLINE OF THE HALLMARK? IT WAS LIKE THAT FRIDAY.
I WAS SHAMELESS, SHAMELESS AT THIS CONFERENCE.
I TOLD EVERYBODY I MADE FLYERS, I PUT 'EM ON ALL THE CONFERENCE TABLES.
I GOT THE SPEAKERS TO TALK ABOUT IT.
DID Y DID YOU TELL 'EM THAT I'M WRITING A SCRIPT FOR IT? I DID NOT TELL THEM THAT.
YOU PROBABLY DIDN'T KNOW THAT
CERTAIN BLONDE BOMBSHELL YOU MIGHT NOTICE IN THE AUDIENCE RIGHT THERE.
SO THE UH, ANNUAL CONFERENCE IN PLANO, THERE'S MORE THAN ONE HALLMARKS SCRIPT.
THERE'S SOMEBODY ELSE WRITING A HALLMARK SCRIPT.
NO, I MEAN THE MOVIES HAVE THE SAME.
YEAH, PRETTY MUCH THE NAMES CHANGE, THE SCENERY CHANGES EVER SO SLIGHTLY.
SO THIS WAS A REALLY GOOD CONFERENCE.
UM, TWO DAY CONFERENCE IN PLANO.
UH, THEY HAD A LOT OF GOOD SPEAKERS AND A LOT OF GOOD BREAKOUT SESSIONS.
HAS ANYBODY EVER HEARD OF HIM? I HADN'T.
SO, UM, THAT WAS ONE OF THE CONFERENCES THAT WE WENT TO THIS PAST YEAR.
UH, AND THEN, UH, ANOTHER INDUSTRY UPDATE.
TEXAS HILL COUNTRY TRAIL REGION.
TORY IS STILL THE CHAIRMAN OF THE BOARD, IF YOU CAN TELL.
SHE WAS IN AMARILLO FOR THAT SUMMER STATEWIDE MEETING.
AND THAT'S HER OVER THERE AT THE BIG TEXAN STEAKHOUSE.
IT'S HARD TO SEE, BUT SHE TYPED, SHE WROTE VISIT BERNIE UP THERE ON THERE.
I THOUGHT IT MIGHT BE RAINY OR SOMETHING.
[6.b. Groups - Collaboration Update]
UPDATES ON OUR, ON OUR GROUPS.THESE ARE RECENT AND UPCOMING GROUPS.
WE HAD THEIR REGULATORS, LAW ENFORCEMENT CLUB WERE COMING IN.
[00:35:01]
IS EVERYBODY THAT SHOWED UP.I HAVE A REALLY GREAT, GREAT PICTURE OF THESE GUYS CROWDED AROUND OUR PUZZLE BOARD IN THE VISITOR CENTER LOBBY.
MM-HMM
AND THEN, UM, THE LIVING CHURCH OF GOD JUST LEFT, UH, TRAN WHEN WAS IT? LIKE SUNDAY? SATURDAY.
SO THE LIVING CHURCH OF GOD, THEY CAME BACK FOR THIS WILL BE THE, THIS WAS THEIR 11TH YEAR THEIR, THEIR EIGHT DAY AUTUMN FESTIVAL.
UM, 370 PLUS ATTENDEES FOR EIGHT DAYS.
UH, THE 38TH ANNUAL SOUTH TEXAS ALL BRITISH CAR DAY IS COMING UP ON THE 24TH.
UH, IT'S ALWAYS HOSTED BY ONE CERTAIN CLUB THIS YEAR IT'S BEING HOSTED BY THE SAN ANTONIO JAGUAR CLUB.
AND THEN THERE IS COMING SOON, THE KING ONE WOMEN'S CLUB.
THEY'RE A PHILANTHROPIC NON-PROFIT.
THEY'RE PLANNING ON BRINGING 90 MEMBERS TO BERNIE FOR THEIR ANNUAL PILGRIM RIDGE MARCH AND APRIL 27.
UH, THEY TOURED BERNIE IN SEPTEMBER AND SO THEY HAVEN'T MADE A DECISION YET, BUT WE'RE WORKING HARD TO GET 'EM THERE.
IF Y'ALL KNOW VAL, YOU KNOW, THEY'LL BE HERE.
HILL COUNTRY AND DALLAS PORSCHE CLUBS.
UM, WE'RE WORKING ON THIS AND THIS WAS BECAUSE OF MONICA.
MONICA CALLED ME AND SAID THIS PORSCHE LADY WANTS TO COME TO BERNIE.
AND I TOLD HER, YOU NEED TO CALL THE VISITOR CENTER.
SO WE'VE BEEN WORKING WITH THEM, UM, AND WE THINK THEY'RE COMING AND THEY THINK THEY'RE COMING.
UNFORTUNATELY THEY'VE SELECTED TAPIO SPRINGS TO BE THEIR HOST HOTEL, BUT I BELIEVE THE BEVY AND THE FAIRFIELD MAY GET SOME, UM, OVERFLOW BUSINESS AS WELL.
THIS IS, YOU KNOW, YEARS AGO VAL TRIED TO GET THE PORSCHE CLUB HERE AND THEY MAY HAVE COME A TIME OR TWO, BUT THIS WAS 10 YEARS AGO, 15 YEARS AGO.
NOW THERE'S A SEPARATE, UH, HORSE GROUP THAT CAME THROUGH TWO YEARS AGO.
OH REALLY? DID THEY JUST DRIVE THROUGH OR DID THEY STAY OVER? THEY DID NOT STAY OVER, THEY STAYED FOR LUNCH.
THEY TOOK A BUNCH OF PICTURES AND RAN OFF.
YEAH, THIS WOULD BE AN OVERNIGHT STAY.
SO WE'RE HOPING THAT THAT WORKS OUT.
THERE'S THIS GROUP, IT'S MODEL KIT BUILDING IS GROWING.
SO THERE'S AN EXPO CALLED KIT BASH.
THEY'RE PLANNING FOR A, A LATE SUMMER VISIT NEXT SUMMER, 2027, UH, TO STAY AT THE BEVY WITH A THOUSAND ATTENDEES AND THEN AMERICAN KENNEL CLUB ORGANIZATIONS CONSIDERING, UH, COMING TO BERNIE IN DECEMBER THE THIRD, THROUGH THE FIFTH IN 2027.
[6.c. 2026 HOT Grant Events Update]
UM, OCTOBER IS THE END OF OUR GRANT MONIES AND OUR UH, HOT TAX GRANTS.SO TEXAS CORVETTE ASSOCIATION WAS HERE.
UH, THIS IS JUST A QUICK UPDATE.
UM, BASED ON THEIR POST REPORT, THEY RECEIVED $7,000 IN GRANT MONEY FOR THIS YEAR'S SHOW.
YOU REMEMBER THAT? IT'S LAST YEAR'S MEETING THAT WE GAVE MONEY.
SO 2025 WE AWARDED THEM 7,000.
THEY ASKED FOR 10, YOU GUYS DECIDED ON SEVEN.
SO THEY GOT THEIR $7,000 THIS YEAR, THREE DAY EVENT.
I DON'T KNOW IF YOU GUYS REMEMBER THE WEATHER, BUT IT PLUMMETED SATURDAY AFTERNOON.
UH, GLEN STILL SAYS THEY HAD A REALLY GOOD TURNOUT.
$180 AVERAGE RATE, YOU KNOW, 68,000 HOTEL REVENUE.
UM, NOT QUITE THE 7,000 AND YOU KNOW, THEY PROBABLY WOULD'VE STUCK AROUND LATER.
UH, IT GOT COLD, WINDY AND ALL THOSE GUYS SHOWED UP IN SHORTS AND WERE PROMPTLY LOOKING FOR PANTS.
TOUR DE BERNIE WAS ALSO HERE JUNE 27TH.
IT WAS, IT IS BASICALLY A ONE DAY EVENT.
HE SAID 1,008 RIDERS, 1,258 TOTAL GUEST, UM, PER HIS POSTER BOARD 284 HOTEL ROOM NIGHTS AT AN AVERAGE RATE OF 180.
SO FROM HIS REPORT HE SAID THEY BROUGHT IN 3,600 IN HOT FUNDS.
UH, THERE WAS NO PRECIPITATION.
SO NOT SURE HOW HE GOT $10,000.
NOT SURE HOW WE'RE GONNA PROCEED WITH THAT IN FUTURE YEARS.
UH, LIVING CHURCH OF GOD ALSO JUST LEFT.
THIS IS THE ONE WE WERE TALKING ABOUT A LITTLE BIT AGO AND THEY RECEIVED, THEY, I THINK THEY ASKED FOR EIGHT AND THEY GOT 6,500.
THEY ARE A REALLY GOOD GROUP AND THEY'RE STILL COMING BACK NEXT YEAR.
I DON'T KNOW IF THEY'VE TALKED ABOUT THE YEAR AFTER, UH, BUT RIGHT.
THE NUMBERS THAT WE HAVE SO FAR, 92,000 IN TOTAL REVENUE.
UH, BUT THIS IS BASICALLY FROM THE BEVIES NUMBERS THAT, THAT, UH, THE ORGANIZERS PROVIDED IT US.
HE SAID HE GOT 117 ROOMS. UM, AND THEN I THINK MONICA, YOU GOT 60 OR SOMETHING MAYBE.
[00:40:01]
SO THEY'RE SPREAD OUT.UM, AND A LOT OF THESE, THESE FAMILIES COME IN AND THEY WILL RENT, UH, SHORT-TERM RENTALS 'CAUSE THEY LIKE TO ALL JOIN TOGETHER AND COOK MEALS TOGETHER.
SO, SO I AM INTERESTED TO SEE, AND THIS RAN OVER TWO FISCALS, WHICH IS KIND OF NICE.
SO WE GOT SOME MONEY THAT'S GOING TO SHOW UP IN OUR SEPTEMBER NUMBERS, BUT THEN THERE'LL BE SOME THAT SHOW UP IN NOVEMBER FOR THE OCTOBER NUMBERS.
AND THEN AS YOU ALL KNOW, THE, THE ROD RUN WAS SCHEDULED FOR THIS PAST COUPLE WEEKENDS, THE SECOND THROUGH THE FOURTH.
UM, AND THEN THEY ALL GOT RUN OFF, UH, 'CAUSE OF THE WEATHER.
EVERYBODY WAS EXPECTING TORRENTIAL DOWN, POURS AND RAIN.
AND WHILE WE DID GET RAIN, IT WASN'T THE FLOODING THAT THEY HAD EXPECTED, BUT THEY HAD TO MAKE THE CALL EARLY SO MM-HMM
AND THEN, AND EVEN JUST RAINING A LITTLE BIT, I IMAGINE THAT THERE WERE A LOT OF PEOPLE WITH CARS THAT WEREN'T PLANNING TO BE OUT THERE, EVEN IF THERE WAS ANY CHANCE OF RAIN.
I MEAN THAT IT, THAT IS A TOUGH CALL.
YOU KNOW, I DO UNDERSTAND AND RESPECT THAT THAT IS A TOUGH CALL, UM, TO EITHER TO CONTINUE A SHOW LIKE THAT OR PUT IT OFF.
THE CORVETTE SHOW HAS BEEN AFFECTED THAT WAY WHERE THEY GET A WASHOUT, THEY'VE NEVER CANCELED, BUT THEY'LL GET A WASHOUT WHERE EVERYBODY'S SCRAMBLING TO GET THOSE CARS OUT OF THE WEATHER.
UM, SO AT ANY RATE, UM, WE HAVEN'T TALKED TO THEM TO SEE WHAT'S GONNA HAPPEN NEXT.
AND THAT'S, I THINK ALL WE'VE GOT FOR Y'ALL.
IF YOU GUYS HAVE ANY OTHER QUESTIONS FOR US, ANY OTHER QUESTIONS FOR THE STAFF THAT'S QUICK AND EASY TODAY.
[8. COMMENTS FROM BOARD & STAFF]
FROM THE BOARD? OBVIOUSLY WE CAN'T DISCUSS 'EM, BUT ANYTHING TO COMMENT ON OR TO OFFER FOR FUTURE CONSIDERATION? THANK YOU FOR THE ATTENTION ON THE SLIDES, SOMETHING YOU MADE ADJUSTMENTS TO.ANY, I MEAN, YOU GUYS, IF THERE'S SOMETHING YOU WANNA SEE, LET US KNOW.
YOU KNOW, WE'RE OPEN TO SUGGESTIONS, WE'RE OPEN TO, HEY, WHAT ABOUT THIS? UM, AND THEN YEAH, IF WE CAN FIND OUT THE INFORMATION, WE'LL CERTAINLY GET IT BACK TO YOU.
WELL, THERE BEING NOTHING ELSE FOR US TO DO.
I WILL DECLARE US ADJOURNED AT 4 42.